{"id":681,"date":"2024-11-04T19:13:32","date_gmt":"2024-11-04T19:13:32","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=681"},"modified":"2024-11-04T23:06:00","modified_gmt":"2024-11-04T23:06:00","slug":"gerente-de-marketing-y-marca-para-allegri-automotive","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=681&lang=es","title":{"rendered":"Gerente de Marketing y Marca para Allegri Automotive"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png?w=1024\" alt=\"\" class=\"wp-image-37\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introducci\u00f3n al Proyecto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Con Allegri Automotive, he trabajado para redefinir el posicionamiento premium de la marca en el sector postventa, desarrollando estrategias dirigidas a aumentar los pedidos y la notoriedad de la marca, con un enfoque particular en el mercado italiano.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rol y Responsabilidades<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edtulo del Rol: Gerente de Marketing y Marca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descripci\u00f3n de las Responsabilidades: Me encargu\u00e9 de la planificaci\u00f3n estrat\u00e9gica, el an\u00e1lisis competitivo y la gesti\u00f3n de los canales de comunicaci\u00f3n para reforzar el posicionamiento premium de la marca. Supervis\u00e9 la creaci\u00f3n de materiales como cat\u00e1logos multiling\u00fces y gestion\u00e9 las relaciones con clientes institucionales y socios.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objetivos Espec\u00edficos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incrementar los pedidos, especialmente en Italia y a nivel internacional.<\/li>\n\n\n\n<li>Mejorar la percepci\u00f3n de la marca como premium\/luxury.<\/li>\n\n\n\n<li>Aumentar la notoriedad de la marca, con visibilidad en los mercados internacionales.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrategia y Enfoque<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementamos una estrategia integrada que inclu\u00eda el uso de SEMrush para analizar el mercado y optimizar los contenidos. Se desarrollaron cat\u00e1logos en cinco idiomas para llegar al p\u00fablico global, en l\u00ednea con el posicionamiento de alta gama de la marca.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/Sollevatore-ruote-camion-ING.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultados y \u00c9xitos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto gener\u00f3 un aumento significativo en los pedidos, con satisfacciones personales como el reconocimiento por parte de ministerios canadienses que realizaron pedidos gracias a la visibilidad obtenida a trav\u00e9s de campa\u00f1as dirigidas. La notoriedad de la marca ha crecido notablemente en Italia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competencias y Herramientas Utilizadas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competencias: Marketing estrat\u00e9gico, gesti\u00f3n de proyectos, posicionamiento de marca, gesti\u00f3n de clientes internacionales.<\/li>\n\n\n\n<li>Herramientas: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hashtags Espec\u00edficos<\/strong><\/h3>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-es&#038;lang=es\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&#038;lang=es\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing-es&#038;lang=es\" rel=\"tag\">#EmailMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=gestiondeproyectos-es&#038;lang=es\" rel=\"tag\">#Gesti\u00f3nDeProyectos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googleads-es&#038;lang=es\" rel=\"tag\">#GoogleADS<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-es&#038;lang=es\" rel=\"tag\">#GoogleMyBusiness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=graficos-es&#038;lang=es\" rel=\"tag\">#Gr\u00e1ficos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=luxurymarketing-es&#038;lang=es\" rel=\"tag\">#LuxuryMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=marketinginternacional-es&#038;lang=es\" rel=\"tag\">#MarketingInternacional<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=materialpromocional-es&#038;lang=es\" rel=\"tag\">#MaterialPromocional<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&#038;lang=es\" rel=\"tag\">#SocialMediaStrategy<\/a><\/div>\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" type=\"application\/pdf\" style=\"width:100%;height:1044px\" aria-label=\"Incorporamento di Catalogo Allegri.\"><\/object><a id=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\">Catalogo Allegri<\/a><a href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n al Proyecto Con Allegri Automotive, he trabajado para redefinir el posicionamiento premium de la marca en el sector postventa, desarrollando estrategias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[219],"tags":[223,235,245,283,249,251,253,277,255,286,214],"class_list":["post-681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos","tag-advertising-es","tag-contentcreation-es","tag-emailmarketing-es","tag-gestiondeproyectos-es","tag-googleads-es","tag-googlemybusiness-es","tag-graficos-es","tag-luxurymarketing-es","tag-marketinginternacional-es","tag-materialpromocional-es","tag-socialmediastrategy-es"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/allegri-automotive-facebook.png","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681"}],"version-history":[{"count":1,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/681\/revisions"}],"predecessor-version":[{"id":683,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/681\/revisions\/683"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}