{"id":677,"date":"2024-11-04T18:57:44","date_gmt":"2024-11-04T18:57:44","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=677"},"modified":"2024-11-04T22:59:11","modified_gmt":"2024-11-04T22:59:11","slug":"consultoria-sem-y-google-my-business-para-oficinas-ing-en-roma-boccea-y-marconi","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=677&lang=es","title":{"rendered":"Consultor\u00eda SEM y Google My Business para Oficinas ING en Roma &#8211; Boccea y Marconi"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg?w=800\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introducci\u00f3n al Proyecto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Para apoyar al \u00e1rea manager de dos oficinas vinculadas a ING en Roma, realic\u00e9 un an\u00e1lisis exhaustivo de las palabras clave y del posicionamiento local, evaluando las oportunidades para futuras campa\u00f1as de publicidad en Google.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rol y Responsabilidades<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edtulo del Rol: Analista de Palabras Clave y Consultor para Campa\u00f1as Locales<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descripci\u00f3n de las Responsabilidades: Me encargu\u00e9 del an\u00e1lisis de palabras clave para Google Ads, enfoc\u00e1ndome en estrategias de publicidad y posicionamiento en Google Maps a trav\u00e9s de Google My Business para mejorar la visibilidad local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objetivos Espec\u00edficos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identificar palabras clave competitivas para el mercado de Roma.<\/li>\n\n\n\n<li>Mejorar la visibilidad de las oficinas en Google Maps a trav\u00e9s de Google My Business.<\/li>\n\n\n\n<li>Crear una base para posibles campa\u00f1as de publicidad en Google Ads.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrategia y Enfoque<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Utilizando SEMrush, identifiqu\u00e9 las palabras clave relevantes y monitore\u00e9 la posici\u00f3n de las oficinas en Google Maps a trav\u00e9s de Google My Business. El an\u00e1lisis se centr\u00f3 en las posibilidades de posicionamiento local y en la optimizaci\u00f3n de las estrategias de comunicaci\u00f3n para los anuncios futuros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultados y \u00c9xitos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el proyecto fue interrumpido por pol\u00edticas empresariales, esta experiencia me permiti\u00f3 desarrollar competencias espec\u00edficas en el an\u00e1lisis de palabras clave para la publicidad y en la optimizaci\u00f3n local a trav\u00e9s de Google My Business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competencias y Herramientas Utilizadas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competencias: Investigaci\u00f3n de palabras clave para publicidad, optimizaci\u00f3n de Google My Business, SEO local.<\/li>\n\n\n\n<li>Herramientas: SEMrush, Google My Business, Google Analytics.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hashtags Espec\u00edficos<\/strong><\/h3>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-es&#038;lang=es\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=analisisdedatos-es&#038;lang=es\" rel=\"tag\">#An\u00e1lisisDeDatos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=analisisdemercado-es&#038;lang=es\" rel=\"tag\">#An\u00e1lisisDeMercado<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=consultoria-es&#038;lang=es\" rel=\"tag\">#Consultor\u00eda<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=consultoriadigital-es&#038;lang=es\" rel=\"tag\">#Consultor\u00edaDigital<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalmarketing-es&#038;lang=es\" rel=\"tag\">#DigitalMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googleads-es&#038;lang=es\" rel=\"tag\">#GoogleADS<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-es&#038;lang=es\" rel=\"tag\">#GoogleMyBusiness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=investigaciondepalabrasclave-es&#038;lang=es\" rel=\"tag\">#Investigaci\u00f3nDePalabrasClave<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=posicionamientolocal-es&#038;lang=es\" rel=\"tag\">#PosicionamientoLocal<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=publicidadlocal-es&#038;lang=es\" rel=\"tag\">#PublicidadLocal<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n al Proyecto Para apoyar al \u00e1rea manager de dos oficinas vinculadas a ING en Roma, realic\u00e9 un an\u00e1lisis exhaustivo de las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[217],"tags":[223,239,269,233,241,243,249,251,257,265,267],"class_list":["post-677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultorias","tag-advertising-es","tag-analisisdedatos-es","tag-analisisdemercado-es","tag-consultoria-es","tag-consultoriadigital-es","tag-digitalmarketing-es","tag-googleads-es","tag-googlemybusiness-es","tag-investigaciondepalabrasclave-es","tag-posicionamientolocal-es","tag-publicidadlocal-es"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=677"}],"version-history":[{"count":1,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/677\/revisions"}],"predecessor-version":[{"id":678,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/677\/revisions\/678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}