{"id":674,"date":"2024-11-04T18:32:53","date_gmt":"2024-11-04T18:32:53","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=674"},"modified":"2024-11-05T11:27:27","modified_gmt":"2024-11-05T11:27:27","slug":"infuso-di-marketing-community-3","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=674&lang=es","title":{"rendered":"Infuso di Marketing &#8211; Community"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.png?w=500\" alt=\"\" class=\"wp-image-162\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.png 500w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/infusodimarketing\/?hl=it\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/company\/infuso-di-marketing\/?viewAsMember=true\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@infusodimarketing?_t=8r2DIKim8DR&#038;_r=1\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-facebook wp-block-social-link\"><a href=\"https:\/\/www.facebook.com\/profile.php?id=61559911567681\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introducci\u00f3n al Proyecto<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con Allegri Automotive, he trabajado para redefinir el posicionamiento premium de la marca en el sector postventa, desarrollando estrategias dirigidas a aumentar los pedidos y la notoriedad de la marca, con un enfoque particular en el mercado italiano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rol y Responsabilidades<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edtulo del Rol: Gerente de Marketing y Marca<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descripci\u00f3n de las Responsabilidades: Me encargu\u00e9 de la planificaci\u00f3n estrat\u00e9gica, el an\u00e1lisis competitivo y la gesti\u00f3n de los canales de comunicaci\u00f3n para reforzar el posicionamiento premium de la marca. Supervis\u00e9 la creaci\u00f3n de materiales como cat\u00e1logos multiling\u00fces y gestion\u00e9 las relaciones con clientes institucionales y socios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Objetivos Espec\u00edficos<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incrementar los pedidos, especialmente en Italia y a nivel internacional.<\/li>\n\n\n\n<li>Mejorar la percepci\u00f3n de la marca como premium\/luxury.<\/li>\n\n\n\n<li>Aumentar la notoriedad de la marca, con visibilidad en los mercados internacionales.<\/li>\n<\/ul>\n\n\n\n<figure style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:0;padding-bottom:0\" class=\"wp-block-video\"><video controls poster=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png\" src=\"http:\/\/lucacaciagli.local\/wp-content\/uploads\/2024\/10\/Reel-educare.mov\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Estrategia y Enfoque<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Implementamos una estrategia integrada que inclu\u00eda el uso de SEMrush para analizar el mercado y optimizar los contenidos. Se desarrollaron cat\u00e1logos en cinco idiomas para llegar al p\u00fablico global, en l\u00ednea con el posicionamiento de alta gama de la marca.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>He seleccionado el color naranja para el fondo, un color estimulante que refleja energ\u00eda y optimismo, perfecto para el p\u00fablico joven y din\u00e1mico.<\/li>\n\n\n\n<li>La elecci\u00f3n del t\u00e9rmino &#8220;Infuso&#8221; hace referencia a una experiencia de aprendizaje relajante y cotidiana, donde los conceptos se asimilan como &#8220;sorbos&#8221; en un ambiente informal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Resultados y \u00c9xitos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto gener\u00f3 un aumento significativo de los pedidos, con satisfacciones personales como el reconocimiento por parte de ministerios canadienses que realizaron pedidos gracias a la visibilidad obtenida a trav\u00e9s de campa\u00f1as dirigidas. La notoriedad de la marca ha crecido notablemente en Italia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competencias y Herramientas Utilizadas<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competencias: Marketing estrat\u00e9gico, gesti\u00f3n de proyectos, posicionamiento de marca, gesti\u00f3n de clientes internacionales.<\/li>\n\n\n\n<li>Herramientas: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hashtags Espec\u00edficos<\/strong><\/h3>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-es&#038;lang=es\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=analisisdedatos-es&#038;lang=es\" rel=\"tag\">#An\u00e1lisisDeDatos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=construcciondecomunidad-es&#038;lang=es\" rel=\"tag\">#Construcci\u00f3nDeComunidad<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&#038;lang=es\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=ediciondevideo-es&#038;lang=es\" rel=\"tag\">#Edici\u00f3nDeVideo<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=fundador-es&#038;lang=es\" rel=\"tag\">#Fundador<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=gestiondeproyectos-es&#038;lang=es\" rel=\"tag\">#Gesti\u00f3nDeProyectos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=graficos-es&#038;lang=es\" rel=\"tag\">#Gr\u00e1ficos<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&#038;lang=es\" rel=\"tag\">#SocialMediaStrategy<\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Introducci\u00f3n al Proyecto Con Allegri Automotive, he trabajado para redefinir el posicionamiento premium de la marca en el sector postventa, desarrollando estrategias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[219],"tags":[223,239,231,235,294,247,283,253,214],"class_list":["post-674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos","tag-advertising-es","tag-analisisdedatos-es","tag-construcciondecomunidad-es","tag-contentcreation-es","tag-ediciondevideo-es","tag-fundador-es","tag-gestiondeproyectos-es","tag-graficos-es","tag-socialmediastrategy-es"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.png","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=674"}],"version-history":[{"count":3,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/674\/revisions"}],"predecessor-version":[{"id":746,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/674\/revisions\/746"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/162"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}