{"id":459,"date":"2024-11-02T13:29:39","date_gmt":"2024-11-02T13:29:39","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=459"},"modified":"2024-11-04T18:21:10","modified_gmt":"2024-11-04T18:21:10","slug":"cantina-bacco-amazon-campus-challenge-e-presenza-su-linkedin-2","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=459&lang=en","title":{"rendered":"Cantina Bacco &#8211; Amazon Campus Challenge e Presenza su LinkedIn"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.jpg?w=1024\" alt=\"\" class=\"wp-image-62\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Introduction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>Cantina Bacco<\/strong> project took place within the <strong>Amazon Campus Challenge<\/strong>, where, alongside a team of colleagues, we worked to improve the brand&#8217;s presence and visibility on <strong>Amazon<\/strong>. The main challenge was to increase <strong>online sales<\/strong> while simultaneously enhancing the brand&#8217;s identity on <strong>social media<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role and Responsibilities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role Title<\/strong>: <strong>Project Manager<\/strong> and <strong>Social Media Strategist<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsibilities Description<\/strong>: As the project manager, I oversaw the creation and management of the company&#8217;s <strong>Amazon account<\/strong>, handling <strong>relationship management<\/strong> with Cantina Bacco and reporting on results. Simultaneously, I developed the <strong>company&#8217;s LinkedIn page<\/strong>, focusing on communication consistency and brand positioning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Specific Objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase <strong>online sales<\/strong> through Amazon.<\/li>\n\n\n\n<li>Strengthen the visibility and <strong>brand awareness<\/strong> of Cantina Bacco.<\/li>\n\n\n\n<li>Build a solid <strong>brand identity<\/strong> on social media.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy and Approach<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy on Amazon was built from market <strong>data analysis<\/strong> and implemented a communication focused on <strong>premium positioning<\/strong>. Every element, from <strong>promotional texts<\/strong> to <strong>images<\/strong>, was crafted to reflect the brand&#8217;s values. On the LinkedIn page, I developed a <strong>content strategy<\/strong> that led to significant results in <strong>engagement<\/strong> and visibility, such as when one of my posts was noticed and recommended by the official <strong>Eataly account<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results and Achievements<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project led to an increase in <strong>online sales<\/strong> and significant <strong>visibility<\/strong> for the brand. The greatest satisfaction was the recognition from <strong>Eataly<\/strong> on LinkedIn, which generated a strong boost in <strong>brand awareness<\/strong> for Cantina Bacco.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills and Tools Used<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills<\/strong>: <strong>Social media strategy<\/strong>, <strong>project management<\/strong>, <strong>client management<\/strong>, <strong>brand positioning<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools<\/strong>: <strong>Amazon Seller Central<\/strong>, <strong>LinkedIn<\/strong>, <strong>Canva<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Hashtags<\/strong>Hashtag Specifici<\/h3>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=amazonmarketing-en&#038;lang=en\" rel=\"tag\">#AmazonMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=brandawareness-en&#038;lang=en\" rel=\"tag\">#BrandAwareness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&#038;lang=en\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalmarketing-en&#038;lang=en\" rel=\"tag\">#DigitalMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=linkedinstrategy-en&#038;lang=en\" rel=\"tag\">#LinkedInStrategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectmanagement-en&#038;lang=en\" rel=\"tag\">#ProjectManagement<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Project Introduction The Cantina Bacco project took place within the Amazon Campus Challenge, where, alongside a team of colleagues, we worked to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":64,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[109],"tags":[125,127,135,143,195,177],"class_list":["post-459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-amazonmarketing-en","tag-brandawareness-en","tag-contentcreation-en","tag-digitalmarketing-en","tag-linkedinstrategy-en","tag-projectmanagement-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.jpg","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=459"}],"version-history":[{"count":1,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/459\/revisions"}],"predecessor-version":[{"id":461,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/459\/revisions\/461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/64"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}