{"id":455,"date":"2024-11-02T13:23:22","date_gmt":"2024-11-02T13:23:22","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=455"},"modified":"2024-11-04T18:21:06","modified_gmt":"2024-11-04T18:21:06","slug":"zetavoice-university-contest-for-cultural-promotion-and-live-tweeting","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=455&lang=en","title":{"rendered":"ZetaVoice &#8211; University Contest for Cultural Promotion and Live Tweeting"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"454\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg?w=736\" alt=\"\" class=\"wp-image-55\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg 736w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4-300x185.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-social-links aligncenter is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-instagram wp-block-social-link\"><a href=\"https:\/\/www.instagram.com\/zeta.voice\/?hl=it\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 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C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li class=\"wp-social-link wp-social-link-tiktok wp-block-social-link\"><a href=\"https:\/\/www.tiktok.com\/@voicezeta?_t=8r2FrzdtEP2&#038;_r=1\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Introduction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ZetaVoice<\/strong> was created as a university project aimed at promoting <strong>culture<\/strong> and <strong>tourism<\/strong> through selected social channels. The theme was chosen by the professor, but I contributed to developing a unique strategy, particularly during two <strong>live tweeting<\/strong> workshops, where I devised an innovative approach to maximize audience engagement and collaboration with other groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Role and Responsibilities<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role Title<\/strong>: Social Media Analyst and Content Creator<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsibilities Description<\/strong>: I was responsible for managing <strong>Twitter<\/strong>, developing content, and monitoring <strong>engagement<\/strong>. I led two <strong>live tweeting<\/strong> workshops, adopting an <strong>ironic and original approach<\/strong> that captured the attention of both the professor and other participants. I created a network of conversations on other groups&#8217; posts, significantly increasing interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Objectives<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promote <strong>culture<\/strong> and <strong>tourism<\/strong> using <strong>social media strategies<\/strong>.<\/li>\n\n\n\n<li>Maximize engagement during the workshops, actively involving both the professor and other groups.<\/li>\n\n\n\n<li>Build an interactive and inclusive <strong>online community<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy and Approach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">During the <strong>live tweeting<\/strong> workshops, each group presented their progress and received live comments from others. While others stuck to standard comments, I chose an <strong>ironic and sarcastic tone<\/strong>, distinguishing myself and capturing the interest of the professor and participants. I also adopted a <strong>cross-interaction strategy<\/strong>, commenting on other groups&#8217; posts to create a network of conversations and increase engagement both online and offline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results and Achievements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This innovative approach led to victories in both live tweeting contests, receiving recognition from both the professor and fellow competitors. The strategy adopted resulted in increased <strong>engagement<\/strong> and made <strong>ZetaVoice<\/strong> a reference point during the workshops.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"370\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-56\" data-id=\"56\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-300x148.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"888\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-62\" data-id=\"62\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg 539w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2-182x300.jpg 182w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-60\" data-id=\"60\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317.png 750w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"610\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59\" data-id=\"59\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1-300x244.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Skills and Tools Used<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills<\/strong>: Social media strategy, community management, live tweeting, strategic engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools<\/strong>: Twitter, Google Analytics, Adobe Premiere, Spreaker for analysis and multimedia production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specific Hashtags<\/p>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=communitybuilding-en&#038;lang=en\" rel=\"tag\">#CommunityBuilding<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&#038;lang=en\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=culturalpromotion-en&#038;lang=en\" rel=\"tag\">#CulturalPromotion<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis-en&#038;lang=en\" rel=\"tag\">#DataAnalysis<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=livetweeting-en&#038;lang=en\" rel=\"tag\">#LiveTweeting<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&#038;lang=en\" rel=\"tag\">#SocialMediaStrategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=twitter-en&#038;lang=en\" rel=\"tag\">#Twitter<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting-en&#038;lang=en\" rel=\"tag\">#VideoEditing<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Project Introduction ZetaVoice was created as a university project aimed at promoting culture and tourism through selected social channels. The theme was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[109],"tags":[131,135,137,139,192,111,188,185],"class_list":["post-455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-communitybuilding-en","tag-contentcreation-en","tag-culturalpromotion-en","tag-dataanalysis-en","tag-livetweeting-en","tag-socialmediastrategy-en","tag-twitter-en","tag-videoediting-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455"}],"version-history":[{"count":1,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/455\/revisions\/456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/55"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}