{"id":444,"date":"2024-11-02T12:29:04","date_gmt":"2024-11-02T12:29:04","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=444"},"modified":"2024-11-04T18:20:55","modified_gmt":"2024-11-04T18:20:55","slug":"marketing-and-brand-manager-for-allegri-automotive","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=444&lang=en","title":{"rendered":"Marketing and Brand Manager for Allegri Automotive"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png?w=1024\" alt=\"\" class=\"wp-image-37\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Introduction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With <strong>Allegri Automotive<\/strong>, I worked to <strong>redefine the brand\u2019s premium positioning<\/strong> in the <strong>after-sales<\/strong> sector, developing targeted <strong>strategies<\/strong> to increase <strong>orders<\/strong> and <strong>brand awareness<\/strong>, with a particular focus on the <strong>Italian market<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role and Responsibilities<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role Title<\/strong>: <strong>Marketing Manager<\/strong> and <strong>Brand Manager<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsibilities Description<\/strong>: I was responsible for <strong>strategic planning<\/strong>, <strong>competitive analysis<\/strong>, and <strong>managing communication channels<\/strong> to strengthen the brand\u2019s <strong>premium positioning<\/strong>. I oversaw the creation of <strong>multilingual materials<\/strong> such as <strong>catalogs<\/strong> and managed relationships with <strong>institutional clients<\/strong> and <strong>partners<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Specific Objectives<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase <strong>orders<\/strong>, particularly in <strong>Italy<\/strong> and on an <strong>international scale<\/strong>.<\/li>\n\n\n\n<li>Improve the brand\u2019s perception as <strong>premium\/luxury<\/strong>.<\/li>\n\n\n\n<li>Increase <strong>brand awareness<\/strong>, with visibility in <strong>international markets<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Strategy and Approach<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We implemented an <strong>integrated strategy<\/strong> that included the use of <strong>SEMrush<\/strong> to analyze the market and optimize content. <strong>Catalogs<\/strong> were developed in <strong>five languages<\/strong> to reach a global audience, in line with the brand\u2019s <strong>high-end positioning<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/Sollevatore-ruote-camion-ING.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Il progetto ha generato un <strong>aumento significativo degli ordini<\/strong>, con soddisfazioni personali come il riconoscimento da parte di <strong>ministeri canadesi<\/strong> che hanno effettuato ordini grazie alla visibilit\u00e0 ottenuta attraverso le <strong>campagne mirate<\/strong>. La <strong>brand awareness<\/strong> \u00e8 cresciuta notevolmente in <strong>Italia<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competenze e Strumenti Utilizzati<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Competenze<\/strong>: Marketing strategico, <strong>project management<\/strong>, brand positioning, <strong>gestione clienti internazionali<\/strong>.<\/li>\n\n\n\n<li><strong>Strumenti<\/strong>: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results and Achievements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project generated a significant increase in <strong>orders<\/strong>, with personal achievements such as recognition from <strong>Canadian ministries<\/strong> that placed orders due to the visibility gained through targeted campaigns. <strong>Brand awareness<\/strong> has grown considerably in <strong>Italy<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills and Tools Used<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills<\/strong>: Strategic marketing, project management, brand positioning, management of international clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools<\/strong>: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Specific Hashtags<\/strong><\/p>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-en&#038;lang=en\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=brandawareness-en&#038;lang=en\" rel=\"tag\">#BrandAwareness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=brandpositioning-en&#038;lang=en\" rel=\"tag\">#BrandPositioning<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&#038;lang=en\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing-en&#038;lang=en\" rel=\"tag\">#EmailMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-en&#038;lang=en\" rel=\"tag\">#GoogleMyBusiness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=graphics&#038;lang=en\" rel=\"tag\">#Graphics<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=internationalmarketing-en&#038;lang=en\" rel=\"tag\">#InternationalMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=luxurymarketing-en&#038;lang=en\" rel=\"tag\">#LuxuryMarketing<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectmanagement-en&#038;lang=en\" rel=\"tag\">#ProjectManagement<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=promotionalmaterial-en&#038;lang=en\" rel=\"tag\">#PromotionalMaterial<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&#038;lang=en\" rel=\"tag\">#SocialMediaStrategy<\/a><\/div>\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" type=\"application\/pdf\" style=\"width:100%;height:1044px\" aria-label=\"Incorporamento di Catalogo Allegri.\"><\/object><a id=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\">Catalogo Allegri<\/a><a href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Project Introduction With Allegri Automotive, I worked to redefine the brand\u2019s premium positioning in the after-sales sector, developing targeted strategies to increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[109],"tags":[123,127,129,135,145,158,105,175,173,177,179,111],"class_list":["post-444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","tag-advertising-en","tag-brandawareness-en","tag-brandpositioning-en","tag-contentcreation-en","tag-emailmarketing-en","tag-googlemybusiness-en","tag-graphics","tag-internationalmarketing-en","tag-luxurymarketing-en","tag-projectmanagement-en","tag-promotionalmaterial-en","tag-socialmediastrategy-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/allegri-automotive-facebook.png","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=444"}],"version-history":[{"count":4,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":449,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/444\/revisions\/449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}