{"id":438,"date":"2024-11-02T12:04:53","date_gmt":"2024-11-02T12:04:53","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?p=438"},"modified":"2024-11-04T18:20:49","modified_gmt":"2024-11-04T18:20:49","slug":"sem-and-googlemybusiness-consulting-for-ing-offices-in-rome-boccea-and-marconi","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=438&lang=en","title":{"rendered":"SEM and GoogleMyBusiness Consulting for ING Offices in Rome &#8211; Boccea and Marconi"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg?w=800\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Introduction<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>To support the <strong>area manager<\/strong> of two offices connected to <strong>ING<\/strong> in Rome, I conducted an <strong>in-depth analysis of keywords<\/strong> and local <strong>positioning<\/strong>, assessing opportunities for future <strong>Google advertising campaigns<\/strong>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Role and Responsibilities<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Role Title<\/strong>: Keyword Analyst and Consultant for Local Campaigns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Responsibilities Description<\/strong>: I was responsible for <strong>keyword analysis<\/strong> for <strong>Google Ads<\/strong>, focusing on <strong>advertising strategies<\/strong> and <strong>Google Maps positioning<\/strong> via <strong>Google My Business<\/strong> to enhance local <strong>visibility<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Objectives<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify <strong>competitive keywords<\/strong> for the Rome market.<\/li>\n\n\n\n<li>Improve the <strong>visibility<\/strong> of the offices on <strong>Google Maps<\/strong> through <strong>Google My Business<\/strong>.<\/li>\n\n\n\n<li>Establish a foundation for potential <strong>Google Ads campaigns<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy and Approach<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Using <strong>SEMrush<\/strong>, I identified <strong>relevant keywords<\/strong> and monitored the positioning of the offices on <strong>Google Maps<\/strong> via <strong>Google My Business<\/strong>. The analysis focused on <strong>local positioning opportunities<\/strong> and optimizing <strong>communication strategies<\/strong> for future ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Results and Achievements<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although the project was discontinued due to company policies, this experience allowed me to develop specific skills in <strong>keyword analysis<\/strong> for advertising and <strong>local optimization<\/strong> through <strong>Google My Business<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Skills and Tools Used<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skills<\/strong>: Keyword research for advertising, Google My Business optimization, local SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools<\/strong>: SEMrush, Google My Business, Google Analytics<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specific Hashtags<\/strong><\/h3>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-en&#038;lang=en\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=consulting&#038;lang=en\" rel=\"tag\">#Consulting<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis-en&#038;lang=en\" rel=\"tag\">#DataAnalysis<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalconsulting-en&#038;lang=en\" rel=\"tag\">#DigitalConsulting<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-en&#038;lang=en\" rel=\"tag\">#GoogleMyBusiness<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=keywordresearch-en&#038;lang=en\" rel=\"tag\">#KeywordResearch<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localadvertising-en&#038;lang=en\" rel=\"tag\">#LocalAdvertising<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localpositioning-en&#038;lang=en\" rel=\"tag\">#LocalPositioning<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=marketanalysis-en&#038;lang=en\" rel=\"tag\">#MarketAnalysis<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=sem-en&#038;lang=en\" rel=\"tag\">#SEM<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=semrush-en&#038;lang=en\" rel=\"tag\">#SEMRUSH<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo-en&#038;lang=en\" rel=\"tag\">#SEO<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Project Introduction To support the area manager of two offices connected to ING in Rome, I conducted an in-depth analysis of keywords [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[205],"tags":[123,133,139,141,158,160,162,164,166,153,168,151],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultancy","tag-advertising-en","tag-consulting","tag-dataanalysis-en","tag-digitalconsulting-en","tag-googlemybusiness-en","tag-keywordresearch-en","tag-localadvertising-en","tag-localpositioning-en","tag-marketanalysis-en","tag-sem-en","tag-semrush-en","tag-seo-en"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=438"}],"version-history":[{"count":1,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/438\/revisions"}],"predecessor-version":[{"id":441,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/438\/revisions\/441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}