{"id":206,"date":"2024-10-31T17:11:32","date_gmt":"2024-10-31T16:11:32","guid":{"rendered":"https:\/\/caciaglilucaportfolio.wordpress.com\/?p=206"},"modified":"2025-06-08T15:38:28","modified_gmt":"2025-06-08T15:38:28","slug":"marketing-e-brand-manager-per-allegri-automotive","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=206","title":{"rendered":"Marketing e Brand manager per Allegri Automotive"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large aos-fade-up\"><img decoding=\"async\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png?w=1024\" alt=\"\" class=\"wp-image-37\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Introduzione al Progetto<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><em>Con <strong>Allegri Automotive<\/strong>, ho lavorato per ridefinire il <strong>posizionamento premium<\/strong> del brand nel settore <strong>after-sales<\/strong>, sviluppando <strong>strategie mirate<\/strong> ad aumentare <strong>ordini<\/strong> e <strong>brand awareness<\/strong>, con particolare focus sul <strong>mercato italiano<\/strong>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Ruolo e Responsabilit\u00e0<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Titolo del Ruolo<\/strong>: Marketing Manager e Brand Manager<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Descrizione delle Responsabilit\u00e0<\/strong>: Mi sono occupato della <strong>pianificazione strategica<\/strong>, dell\u2019<strong>analisi competitiva<\/strong> e della gestione dei <strong>canali di comunicazione<\/strong> per rafforzare il <strong>posizionamento premium<\/strong> del brand. Ho seguito la <strong>creazione di materiali<\/strong> come <strong>cataloghi multilingue<\/strong> e curato le <strong>relazioni<\/strong> con clienti istituzionali e partner.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Obiettivi Specifici<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Incrementare gli <strong>ordini<\/strong>, in particolare in <strong>Italia<\/strong> e su scala internazionale.<\/li>\n\n\n\n<li>Migliorare la percezione del brand come <strong>premium\/luxury<\/strong>.<\/li>\n\n\n\n<li class=\"aos-fade-up\">Aumentare la <strong>brand awareness<\/strong>, con visibilit\u00e0 sui <strong>mercati internazionali<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Strategia e Approccio<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Abbiamo implementato una <strong>strategia integrata<\/strong> che includeva l&#8217;uso di <strong>SEMrush<\/strong> per analizzare il mercato e ottimizzare i contenuti. Sono stati sviluppati <strong>cataloghi in cinque lingue<\/strong> per raggiungere il <strong>pubblico globale<\/strong>, in linea con il <strong>posizionamento di alta gamma<\/strong> del brand.<\/p>\n\n\n\n<figure class=\"wp-block-video aos-fade-up\"><video height=\"2160\" style=\"aspect-ratio: 3840 \/ 2160;\" width=\"3840\" controls src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/Sollevatore-ruote-camion-ING.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Risultati e Successi<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Il progetto ha generato un <strong>aumento significativo degli ordini<\/strong>, con soddisfazioni personali come il riconoscimento da parte di <strong>ministeri canadesi<\/strong> che hanno effettuato ordini grazie alla visibilit\u00e0 ottenuta attraverso le <strong>campagne mirate<\/strong>. La <strong>brand awareness<\/strong> \u00e8 cresciuta notevolmente in <strong>Italia<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Competenze e Strumenti Utilizzati<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"aos-fade-up\"><strong>Competenze<\/strong>: Marketing strategico, <strong>project management<\/strong>, brand positioning, <strong>gestione clienti internazionali<\/strong>.<\/li>\n\n\n\n<li><strong>Strumenti<\/strong>: Google My Business, Google Analytics, Mailchimp, Adobe InDesign, Adobe Photoshop, Adobe Premiere, Meta Business Suite.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\">Hashtag Specifici<\/h3>\n\n\n<div class=\"taxonomy-post_tag aos-fade-up wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=brandpositioning\" rel=\"tag\">#BrandPositioning<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\" rel=\"tag\">#ContentCreation<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing\" rel=\"tag\">#EmailMarketing<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=grafica\" rel=\"tag\">#Grafica<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=internationalmarketing\" rel=\"tag\">#InternationalMarketing<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=luxurymarketing\" rel=\"tag\">#LuxuryMarketing<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=materialepromozionale\" rel=\"tag\">#MaterialePromozionale<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectmanagement\" rel=\"tag\">#ProjectManagement<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\" rel=\"tag\">#SocialMediaStrategy<\/a><\/div>\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file aos-fade-up\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" type=\"application\/pdf\" style=\"width:100%;height:1044px\" aria-label=\"Incorporamento di Catalogo Allegri.\"><\/object><a id=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\">Catalogo Allegri<\/a><a href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-661b7407-74c4-44fa-a432-13c4bd087d50\">Download<\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduzione al Progetto Con Allegri Automotive, ho lavorato per ridefinire il posizionamento premium del brand nel settore after-sales, sviluppando strategie mirate ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,342],"tags":[7,10,13,18,22,23,30,33,35,39],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-progetti","category-ruoli","tag-advertising","tag-brandpositioning","tag-contentcreation","tag-emailmarketing","tag-grafica","tag-internationalmarketing","tag-luxurymarketing","tag-materialepromozionale","tag-projectmanagement","tag-socialmediastrategy"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/allegri-automotive-facebook.png","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=206"}],"version-history":[{"count":5,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/206\/revisions"}],"predecessor-version":[{"id":1099,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/206\/revisions\/1099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/264"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}