{"id":200,"date":"2024-10-31T17:01:45","date_gmt":"2024-10-31T16:01:45","guid":{"rendered":"https:\/\/caciaglilucaportfolio.wordpress.com\/?p=200"},"modified":"2025-06-08T15:20:05","modified_gmt":"2025-06-08T15:20:05","slug":"consulenza-sem-e-googlemybusiness-uffici-ing-a-roma-boccea-e-marconi","status":"publish","type":"post","link":"https:\/\/www.lucacaciagli.com\/?p=200","title":{"rendered":"Consulenza SEM e GoogleMyBusiness Uffici ING a Roma &#8211; Boccea e Marconi"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large aos-fade-up\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg?w=800\" alt=\"\" class=\"wp-image-202\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Introduzione al Progetto<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><em>Per supportare l\u2019<strong>area manager<\/strong> di due uffici collegati a <strong>ING<\/strong> su Roma, ho svolto un\u2019<strong>analisi approfondita delle parole chiave<\/strong> e del <strong>posizionamento locale<\/strong>, valutando le opportunit\u00e0 per future <strong>campagne di advertising<\/strong> su <strong>Google<\/strong>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Ruolo e Responsabilit\u00e0<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Titolo del Ruolo<\/strong>: Analista di Parole Chiave e Consulente per Campagne Locali<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Descrizione delle Responsabilit\u00e0<\/strong>: Mi sono occupato dell\u2019<strong>analisi delle parole chiave<\/strong> per Google Ads, focalizzandomi su <strong>strategie di advertising<\/strong> e <strong>posizionamento su Google Maps<\/strong> attraverso <strong>Google My Business<\/strong> per migliorare la <strong>visibilit\u00e0 locale<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Obiettivi Specifici<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Individuare <strong>parole chiave competitive<\/strong> per il mercato di Roma.<\/li>\n\n\n\n<li class=\"aos-fade-up\">Migliorare la <strong>visibilit\u00e0<\/strong> degli uffici su <strong>Google Maps<\/strong> tramite Google My Business.<\/li>\n\n\n\n<li>Creare una base per possibili <strong>campagne di advertising<\/strong> su Google Ads.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Strategia e Approccio<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Utilizzando <strong>SEMrush<\/strong>, ho identificato le <strong>parole chiave rilevanti<\/strong> e monitorato la posizione degli uffici su <strong>Google Maps<\/strong> tramite <strong>Google My Business<\/strong>. L\u2019analisi si \u00e8 focalizzata sulle possibilit\u00e0 di <strong>posizionamento locale<\/strong> e sull&#8217;<strong>ottimizzazione delle strategie di comunicazione<\/strong> per i futuri annunci.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Risultati e Successi<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Sebbene il progetto sia stato interrotto per politiche aziendali, questa esperienza mi ha permesso di sviluppare <strong>competenze specifiche<\/strong> nell\u2019<strong>analisi delle parole chiave<\/strong> per l\u2019advertising e nell\u2019<strong>ottimizzazione locale<\/strong> tramite <strong>Google My Business<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\"><strong>Competenze e Strumenti Utilizzati<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"aos-fade-up\"><strong>Competenze<\/strong>: Keyword research per advertising, <strong>ottimizzazione Google My Business<\/strong>, SEO locale.<\/li>\n\n\n\n<li><strong>Strumenti<\/strong>: SEMrush, Google My Business, <strong>Google Analytics<\/strong><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity aos-fade-up\"\/>\n\n\n\n<h3 class=\"wp-block-heading aos-fade-up\">Hashtag Specifici<\/h3>\n\n\n<div class=\"taxonomy-post_tag aos-fade-up wp-block-post-terms\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\" rel=\"tag\">#Advertising<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=consulenze\" rel=\"tag\">#Consulenze<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalconsulting\" rel=\"tag\">#DigitalConsulting<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googleads\" rel=\"tag\">#GoogleADS<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness\" rel=\"tag\">#GoogleMyBusiness<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=keywordresearch\" rel=\"tag\">#KeywordResearch<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localadvertising\" rel=\"tag\">#LocalAdvertising<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localpositioning\" rel=\"tag\">#LocalPositioning<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=marketanalysis\" rel=\"tag\">#MarketAnalysis<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=semrush\" rel=\"tag\">#SEMRUSH<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo\" rel=\"tag\">#SEO<\/a><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduzione al Progetto Per supportare l\u2019area manager di due uffici collegati a ING su Roma, ho svolto un\u2019analisi approfondita delle parole chiave [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[5],"tags":[7,12,16,20,21,24,28,29,31,37,38],"class_list":["post-200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consulenze","tag-advertising","tag-consulenze","tag-digitalconsulting","tag-googleads","tag-googlemybusiness","tag-keywordresearch","tag-localadvertising","tag-localpositioning","tag-marketanalysis","tag-semrush","tag-seo"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-1.jpg","_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=200"}],"version-history":[{"count":3,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":1101,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/posts\/200\/revisions\/1101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}