{"id":704,"date":"2024-11-04T22:27:28","date_gmt":"2024-11-04T22:27:28","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?page_id=704"},"modified":"2025-06-08T10:14:38","modified_gmt":"2025-06-08T10:14:38","slug":"mis-proyectos","status":"publish","type":"page","link":"https:\/\/www.lucacaciagli.com\/?page_id=704&lang=es","title":{"rendered":"MIS PROYECTOS"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax has-aspect-ratio\" style=\"min-height:248px;aspect-ratio:16\/9;height:unset;min-height:unset;\"><div class=\"wp-block-cover__image-background wp-image-33 has-parallax\" style=\"background-position:52% 35%;background-image:url(https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/startup-594127_1280.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Scopri i progetti a cui ho lavorato e le strategie che ho sviluppato per portare ogni brand al successo.<\/mark><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">En esta p\u00e1gina encontrar\u00e1s una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">visi\u00f3n genera<\/mark><\/strong>l de los principales trabajos en los que he colaborado, con una breve <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">introducci\u00f3n<\/mark><\/strong> para cada uno. Puedes explorar todos los proyectos para obtener una visi\u00f3n completa, utilizar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">la barra de b\u00fasqueda<\/mark><\/strong> para encontrar contenido espec\u00edfico seg\u00fan palabras clave, o hacer clic en <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">los hashtags debajo de cada trabajo<\/mark><\/strong> para visualizar la lista de contenidos relacionados con esa habilidad o \u00e1rea de inter\u00e9s.<br><\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/www.lucacaciagli.com\/\" class=\"wp-block-search__button-inside wp-block-search__text-button aligncenter aos-fade-up wp-block-search\" ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Cerca<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Buscar\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" ><strong>Buscar<\/strong><\/button><\/div><\/form>\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-36\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-con-sfondo.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#db8747\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-contrast-color\">INFUSO DI MARKETING<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=fundador-es&amp;lang=es\">#Fundador<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=gr\u00e1ficos-es&amp;lang=es\">#Gr\u00e1ficos<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&amp;lang=es\">#SocialMedia<br>Strategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=edici\u00f3ndevideo-es&amp;lang=es\">#Edici\u00f3nDeVideo<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&amp;lang=es\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=an\u00e1lisisdedatos-es&amp;lang=es\"><text x=\"-9999\" y=\"-9999\"><\/text><path d=\"M37.5324 16.8707C37.9808 15.5241 38.1363 14.0974 37.9886 12.6859C37.8409 11.2744 37.3934 9.91076 36.676 8.68622C35.6126 6.83404 33.9882 5.3676 32.0373 4.4985C30.0864 3.62941 27.9098 3.40259 25.8215 3.85078C24.8796 2.7893 23.7219 1.94125 22.4257 1.36341C21.1295 0.785575 19.7249 0.491269 18.3058 0.500197C16.1708 0.495044 14.0893 1.16803 12.3614 2.42214C10.6335 3.67624 9.34853 5.44666 8.6917 7.47815C7.30085 7.76286 5.98686 8.3414 4.8377 9.17505C3.68854 10.0087 2.73073 11.0782 2.02839 12.312C0.956464 14.1591 0.498905 16.2988 0.721698 18.4228C0.944492 20.5467 1.83612 22.5449 3.268 24.1293C2.81966 25.4759 2.66413 26.9026 2.81182 28.3141C2.95951 29.7256 3.40701 31.0892 4.12437 32.3138C5.18791 34.1659 6.8123 35.6322 8.76321 36.5013C10.7141 37.3704 12.8907 37.5973 14.9789 37.1492C15.9208 38.2107 17.0786 39.0587 18.3747 39.6366C19.6709 40.2144 21.0755 40.5087 22.4946 40.4998C24.6307 40.5054 26.7133 39.8321 28.4418 38.5772C30.1704 37.3223 31.4556 35.5506 32.1119 33.5179C33.5027 33.2332 34.8167 32.6547 35.9659 31.821C37.115 30.9874 38.0728 29.9178 38.7752 28.684C39.8458 26.8371 40.3023 24.6979 40.0789 22.5748C39.8556 20.4517 38.9639 18.4544 37.5324 16.8707ZM22.4978 37.8849C20.7443 37.8874 19.0459 37.2733 17.6994 36.1501C17.7601 36.117 17.8666 36.0586 17.936 36.0161L25.9004 31.4156C26.1003 31.3019 26.2663 31.137 26.3813 30.9378C26.4964 30.7386 26.5563 30.5124 26.5549 30.2825V19.0542L29.9213 20.998C29.9389 21.0068 29.9541 21.0198 29.9656 21.0359C29.977 21.052 29.9842 21.0707 29.9867 21.0902V30.3889C29.9842 32.375 29.1946 34.2791 27.7909 35.6841C26.3872 37.0892 24.4838 37.8806 22.4978 37.8849ZM6.39227 31.0064C5.51397 29.4888 5.19742 27.7107 5.49804 25.9832C5.55718 26.0187 5.66048 26.0818 5.73461 26.1244L13.699 30.7248C13.8975 30.8408 14.1233 30.902 14.3532 30.902C14.583 30.902 14.8088 30.8408 15.0073 30.7248L24.731 25.1103V28.9979C24.7321 29.0177 24.7283 29.0376 24.7199 29.0556C24.7115 29.0736 24.6988 29.0893 24.6829 29.1012L16.6317 33.7497C14.9096 34.7416 12.8643 35.0097 10.9447 34.4954C9.02506 33.9811 7.38785 32.7263 6.39227 31.0064ZM4.29707 13.6194C5.17156 12.0998 6.55279 10.9364 8.19885 10.3327C8.19885 10.4013 8.19491 10.5228 8.19491 10.6071V19.808C8.19351 20.0378 8.25334 20.2638 8.36823 20.4629C8.48312 20.6619 8.64893 20.8267 8.84863 20.9404L18.5723 26.5542L15.206 28.4979C15.1894 28.5089 15.1703 28.5155 15.1505 28.5173C15.1307 28.5191 15.1107 28.516 15.0924 28.5082L7.04046 23.8557C5.32135 22.8601 4.06716 21.2235 3.55289 19.3046C3.03862 17.3858 3.30624 15.3413 4.29707 13.6194ZM31.955 20.0556L22.2312 14.4411L25.5976 12.4981C25.6142 12.4872 25.6333 12.4805 25.6531 12.4787C25.6729 12.4769 25.6928 12.4801 25.7111 12.4879L33.7631 17.1364C34.9967 17.849 36.0017 18.8982 36.6606 20.1613C37.3194 21.4244 37.6047 22.849 37.4832 24.2684C37.3617 25.6878 36.8382 27.0432 35.9743 28.1759C35.1103 29.3086 33.9415 30.1717 32.6047 30.6641C32.6047 30.5947 32.6047 30.4733 32.6047 30.3889V21.188C32.6066 20.9586 32.5474 20.7328 32.4332 20.5338C32.319 20.3348 32.154 20.1698 31.955 20.0556ZM35.3055 15.0128C35.2464 14.9765 35.1431 14.9142 35.069 14.8717L27.1045 10.2712C26.906 10.1554 26.6803 10.0943 26.4504 10.0943C26.2206 10.0943 25.9948 10.1554 25.7963 10.2712L16.0726 15.8858V11.9982C16.0715 11.9783 16.0753 11.9585 16.0837 11.9405C16.0921 11.9225 16.1048 11.9068 16.1207 11.8949L24.1719 7.25025C25.4053 6.53903 26.8158 6.19376 28.2383 6.25482C29.6608 6.31589 31.0364 6.78077 32.2044 7.59508C33.3723 8.40939 34.2842 9.53945 34.8334 10.8531C35.3826 12.1667 35.5464 13.6095 35.3055 15.0128ZM14.2424 21.9419L10.8752 19.9981C10.8576 19.9893 10.8423 19.9763 10.8309 19.9602C10.8195 19.9441 10.8122 19.9254 10.8098 19.9058V10.6071C10.8107 9.18295 11.2173 7.78848 11.9819 6.58696C12.7466 5.38544 13.8377 4.42659 15.1275 3.82264C16.4173 3.21869 17.8524 2.99464 19.2649 3.1767C20.6775 3.35876 22.0089 3.93941 23.1034 4.85067C23.0427 4.88379 22.937 4.94215 22.8668 4.98473L14.9024 9.58517C14.7025 9.69878 14.5366 9.86356 14.4215 10.0626C14.3065 10.2616 14.2466 10.4877 14.2479 10.7175L14.2424 21.9419ZM16.071 17.9991L20.4018 15.4978L24.7325 17.9975V22.9985L20.4018 25.4983L16.071 22.9985V17.9991Z\" fill=\"currentColor\"><\/path>#An\u00e1lisisDeDatos<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Guiar a los j\u00f3venes en el descubrimiento del marketing<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Infuso de Marketing<\/strong> naci\u00f3 para ofrecer a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">los j\u00f3venes de 17 a 27 a\u00f1os <\/mark><\/strong>un enfoque de marketing que combine la esencia de la teor\u00eda universitaria con un tono accesible y sencillo. La elecci\u00f3n del color <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">naranja como fondo, vibrante y optimista, refleja la energ\u00eda de esta comunidad y hace que el aprendizaje sea estimulante.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">La idea del \u2018infuso\u2019 nace del deseo de crear una experiencia de aprendizaje cotidiana y relajante, casi como leer en el sof\u00e1 con una tisana<\/mark><\/strong>, donde se exploran no solo aspectos de <strong>comunicaci\u00f3n<\/strong>, sino tambi\u00e9n todas las \u00e1reas estrat\u00e9gicas del marketing: desde el producto hasta el precio, desde el lugar hasta la <strong>promoci\u00f3n<\/strong>. El proyecto busca desmantelar la complejidad de estos conceptos, guiando a la comunidad hacia una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">comprensi\u00f3n real y concreta del marketing como gesti\u00f3n empresarial que va m\u00e1s all\u00e1 de la mera comunicaci\u00f3n.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=674&amp;lang=es\">[<strong>Descubre m\u00e1s<\/strong>]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-39\" data-id=\"39\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-5.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-40\" data-id=\"40\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-229\" data-id=\"229\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-230\" data-id=\"230\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post Instagram<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-231\" data-id=\"231\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png?w=576\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png 1080w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-768x1365.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Reel<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-block-cover__image-background wp-image-168\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg\" style=\"object-position:40% 19%\" data-object-fit=\"cover\" data-object-position=\"40% 19%\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#bd4f34\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center aos-fade-up has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">TIENDA NARANJA ROMA BOCCEA &#8211; MARCONI<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular ; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=consultor\u00edadigital-es&amp;lang=es\">#Consultor\u00edaDigital<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=semrush-es&amp;lang=es\">#SEMRUSH<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=posicionamientolocal-es&amp;lang=es\">#PosicionamientoLocal<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-es&amp;lang=es\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-es&amp;lang=es\">#GoogleMyBusiness<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=an\u00e1lisisdemercado-es&amp;lang=es\">#An\u00e1lisisDeMercado<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>An\u00e1lisis y Optimizaci\u00f3n para el Posicionamiento Local<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>An\u00e1lisis y Optimizaci\u00f3n para el Posicionamiento Local<\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Para las oficinas de ING en Boccea y Marconi, realic\u00e9 una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">consultor\u00eda estrat\u00e9gica<\/mark><\/strong> con el objetivo de mejorar la visibilidad y el <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">posicionamiento local en los motores de b\u00fasqueda<\/mark><\/strong>. Partiendo de un an\u00e1lisis profundo de las palabras clave, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">estudi\u00e9 las din\u00e1micas del mercado<\/mark><\/strong> para identificar las oportunidades de publicidad m\u00e1s efectivas en Google.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">El trabajo tambi\u00e9n incluy\u00f3 una consultor\u00eda sobre la optimizaci\u00f3n de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Google My Business<\/mark><\/strong>, esencial para consolidar la presencia local y maximizar el engagement online. Cada elecci\u00f3n estuvo guiada por la voluntad de posicionar mejor las sedes y reforzar su reconocimiento, teniendo en cuenta las particularidades del target.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=677&amp;lang=es\">[<strong>Descubre m\u00e1s<\/strong>]<\/a><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-37\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4b311a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ALLEGRI AUTOMOTIVE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular ; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing-es&amp;lang=es\">#EmailMarketing<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-es&amp;lang=es\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&amp;lang=es\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=edici\u00f3ndevideo-es&amp;lang=es\">#Edici\u00f3nDeVideo<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=materialpromocional-es&amp;lang=es\">#MaterialPromocional<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&amp;lang=es\">#ContentCreation<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Un Recorrido de Relanzamiento Estrat\u00e9gico en el Sector After Sales de la Automoci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Con Allegri Automotive, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">emprend\u00ed un recorrido de posicionamiento dirigido a revitalizar la marca en el sector after-sales de la automoci\u00f3n<\/mark><\/strong>, transformando la percepci\u00f3n del mismo en la de un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">productor premium<\/mark><\/strong>. La estrategia surgi\u00f3 de la observaci\u00f3n de las tendencias y desaf\u00edos que caracterizan el mercado automotriz, donde identifiqu\u00e9 una creciente necesidad de una imagen s\u00f3lida, cercana a los valores de calidad y fiabilidad.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">El proyecto se construy\u00f3 sobre dos pilares<\/mark>:<\/strong> un an\u00e1lisis exhaustivo de la competencia y una comunicaci\u00f3n de marca que se dirigiera al p\u00fablico adecuado. Para cada decisi\u00f3n, desde el dise\u00f1o de los cat\u00e1logos multiling\u00fces hasta la elecci\u00f3n de los mensajes clave, trabaj\u00e9 para construir una experiencia que reflejara la visi\u00f3n de Allegri Automotive como marca de referencia, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">tanto para los clientes locales como para los internacionales<\/mark><\/strong>. Cada detalle fue pensado para guiar al cliente a lo largo de un <strong>journey<\/strong> envolvente, desde el primer punto de contacto hasta la conversi\u00f3n.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=681&amp;lang=es\">[<strong>Descubre m\u00e1s<\/strong>]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-54\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4373bb\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">POPINAR<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&amp;lang=es\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=wordpress-es&amp;lang=es\">#Wordpress<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&amp;lang=es\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=edici\u00f3ndevideo-es&amp;lang=es\">#Edici\u00f3nDeVideo<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=podcast-es&amp;lang=es\">#Podcast<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo-es&amp;lang=es\">#SEO<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Un salto en la cultura pop entre SEO y narraci\u00f3n digital<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Popinar naci\u00f3 como un proyecto de posicionamiento SEO en el \u00e1mbito universitario, pero la elecci\u00f3n de la cultura pop fue mucho m\u00e1s que un simple tema<\/mark>.<\/strong> Opt\u00e9 por este tema, creando tambi\u00e9n el logo personalmente, porque ofrec\u00eda un amplio espectro y una flexibilidad que nos permiti\u00f3 producir contenido con rapidez y involucrar a todos los miembros del equipo: una ventaja estrat\u00e9gica sobre los competidores en el concurso.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">La variedad de temas, desde la m\u00fasica hasta el cine y los fen\u00f3menos sociales, permiti\u00f3 una producci\u00f3n continua y diversificada de art\u00edculos, facilitando la participaci\u00f3n activa de cada miembro y permitiendo cubrir m\u00e1s palabras clave y optimizar el posicionamiento SEO.<\/mark><\/strong> El verdadero desaf\u00edo fue transformar estas ideas en una experiencia multimedia completa, creando tambi\u00e9n un vodcast: me ocup\u00e9 de la edici\u00f3n de video, la postproducci\u00f3n de audio y la organizaci\u00f3n de los contenidos, haciendo de cada episodio un momento de aut\u00e9ntica compartici\u00f3n. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">El resultado fue el primer lugar en el concurso, con Popinar posicion\u00e1ndose en la cima de los motores de b\u00fasqueda, demostrando el valor de nuestra estrategia.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=684&amp;lang=es\">[<strong>Descubre m\u00e1s<\/strong>]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49\" data-id=\"49\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1536x1536.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Template<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-54\" data-id=\"54\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Logo<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-52\" data-id=\"52\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51\" data-id=\"51\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-50\" data-id=\"50\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-53\" data-id=\"53\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-300x169.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-768x432.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina video YouTube<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"454\" class=\"wp-block-cover__image-background wp-image-55\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg 736w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4-300x185.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#51ede8\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center aos-fade-up has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ZETAVOICE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&amp;lang=es\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/tag\/#twitter-Es\/\">#Twitter<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&amp;lang=es\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=#an\u00e1lisisdedatos-es&amp;lang=es\">#An\u00e1lisisDeDatos<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=livetweeting-es&amp;lang=es\">#LiveTweeting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=edici\u00f3ndevideo-es&amp;lang=es\">#Edici\u00f3nDeVideo<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Promover cultura y turismo con creatividad y compromiso<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">ZetaVoice naci\u00f3 como un proyecto universitario<\/mark><\/strong> con el objetivo de promover la cultura y el turismo a trav\u00e9s de canales sociales seleccionados. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Contribu\u00ed a la creaci\u00f3n de contenido<\/mark><\/strong>, desarrollando vlogs para dar autenticidad a nuestra comunicaci\u00f3n y ocup\u00e1ndome diariamente del an\u00e1lisis de datos para permitir que el social media manager tomara decisiones estrat\u00e9gicas m\u00e1s enfocadas. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">El proyecto alcanz\u00f3 su momento culminante<\/mark><\/strong> durante dos laboratorios de live tweeting: a su vez, cada grupo presentaba los avances realizados y todos deb\u00edan comentar en vivo a trav\u00e9s de tweets.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Mientras otros grupos se limitaban a comentarios gen\u00e9ricos, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">decid\u00ed romper esquemas<\/mark><\/strong> con un tono ir\u00f3nico y sarc\u00e1stico, que r\u00e1pidamente capt\u00f3 la atenci\u00f3n del profesor y de los otros equipos. Adem\u00e1s, en lugar de hacer tweets aislados, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">interactu\u00e9 bajo las publicaciones de los otros grupos<\/mark><\/strong>, creando conexiones y una conversaci\u00f3n \u00fanica. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">\u00bfEl resultado?<\/mark><\/strong> <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ganar ambos concursos de live tweeting, gracias a una estrategia que llev\u00f3 nuestro engagement, online y offline, a un nivel superior.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=687&amp;lang=es\">[<strong>Descubre m\u00e1s<\/strong>]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"370\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57\" data-id=\"57\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1-300x148.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"888\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-62\" data-id=\"62\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg 539w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2-182x300.jpg 182w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-60\" data-id=\"60\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317.png 750w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"610\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59\" data-id=\"59\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1-300x244.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-62\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#f7f4f3\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center aos-fade-up has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">CANTINA BACCO<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-es&amp;lang=es\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=amazon-es&amp;lang=es\">#Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-es&amp;lang=es\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=an\u00e1lisisdedatos-es&amp;lang=es\">#An\u00e1lisisDeDatos<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=gesti\u00f3ndeproyectos-es&amp;lang=es\">#Gesti\u00f3nDeProyectos<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=relacionesempresariales-es&amp;lang=es\">#RelacionesEmpresariales<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Un Desaf\u00edo Estrat\u00e9gico para la Identidad de Marca y el Comercio Electr\u00f3nico<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto para Cantina Bacco fue un desaf\u00edo estrat\u00e9gico que requiri\u00f3 una visi\u00f3n integrada entre el comercio electr\u00f3nico y la identidad de marca. Como responsable del proyecto \u2018Amazon Campus Challenge\u2019, colabor\u00e9 en la creaci\u00f3n y gesti\u00f3n de la cuenta de Amazon de la empresa, con el objetivo de aumentar las ventas y mejorar la visibilidad de la marca en l\u00ednea. Al mismo tiempo, supervis\u00e9 el desarrollo de la p\u00e1gina de LinkedIn de la empresa, prestando especial atenci\u00f3n a los detalles y asegurando la coherencia con la identidad de la marca.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">El enfoque en Amazon se bas\u00f3 en una combinaci\u00f3n de an\u00e1lisis de datos y estrategia de contenido: cada decisi\u00f3n, desde el texto promocional hasta la selecci\u00f3n de im\u00e1genes, fue dise\u00f1ada para reflejar el posicionamiento de Cantina Bacco como productor de calidad, listo para alcanzar un p\u00fablico m\u00e1s amplio e internacional. La mayor satisfacci\u00f3n lleg\u00f3 cuando uno de mis posts en LinkedIn fue notado y recomendado por la cuenta oficial de Eataly, aportando una visibilidad significativa al perfil de la empresa y demostrando el valor de nuestra estrategia.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=689&amp;lang=es\">[Descubre m\u00e1s]<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En esta p\u00e1gina encontrar\u00e1s una visi\u00f3n general de los principales trabajos en los que he colaborado, con una breve introducci\u00f3n para cada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-704","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=704"}],"version-history":[{"count":13,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/704\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/704\/revisions\/1070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}