{"id":691,"date":"2024-11-04T19:42:33","date_gmt":"2024-11-04T19:42:33","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?page_id=691"},"modified":"2025-06-08T10:22:05","modified_gmt":"2025-06-08T10:22:05","slug":"otros-materiales","status":"publish","type":"page","link":"https:\/\/www.lucacaciagli.com\/?page_id=691&lang=es","title":{"rendered":"OTROS MATERIALES"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#7c7871\"><\/span><div class=\"wp-block-cover__image-background wp-image-263 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/pexels-mart-production-8872373-1886329594-e1730400233782-1-scaled.jpg);\"><\/div><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>En esta secci\u00f3n puedes encontrar documentos adicionales como cat\u00e1logos y materiales de profundizaci\u00f3n.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center aos-fade-up is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"841\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale.png\" alt=\"\" class=\"wp-image-812\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale.png 595w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale-212x300.png 212w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale-230x325.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale-350x495.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale-480x678.png 480w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Tesis de m\u00e1ster:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>Purificaci\u00f3n de un oc\u00e9ano rojo, c\u00f3mo revivir el sector postventa automotriz &#8211; El caso Allegri Automotive<\/strong>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00e1lisis estrat\u00e9gico sobre el relanzamiento del sector postventa automotriz, con un plan detallado para Allegri Automotive. El proyecto aborda la creaci\u00f3n de marcas, el marketing y la optimizaci\u00f3n operativa, proponiendo soluciones innovadoras para competir en mercados saturados. Incluye estrategias concretas para mejorar la competitividad y sostenibilidad de las empresas, ofreciendo informaci\u00f3n \u00fatil para abordar los desaf\u00edos del mercado.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/01\/Tesi-Magistrale-Completa.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Desc\u00e1rgalo aqu\u00ed<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center aos-fade-up is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"841\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertina-catalogo-allegri.png\" alt=\"\" class=\"wp-image-133\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertina-catalogo-allegri.png 595w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertina-catalogo-allegri-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Cat\u00e1logo de Allegri Automotive<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un cat\u00e1logo en cinco idiomas, creado para representar el nuevo posicionamiento premium\/luxury de la marca Allegri Automotive. Una colecci\u00f3n exclusiva de productos y servicios dedicados al sector de postventa automotriz, dise\u00f1ada para ofrecer a clientes y socios una experiencia de excelencia, perfectamente alineada con la nueva identidad de la marca.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/catalogo-allegri-stampa-1.pdf\"><strong>Desc\u00e1rgalo aqu\u00ed<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center aos-fade-up is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"841\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/elaborato-caciagli-1795348-trascinato.png\" alt=\"\" class=\"wp-image-137\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/elaborato-caciagli-1795348-trascinato.png 595w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/elaborato-caciagli-1795348-trascinato-212x300.png 212w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>Tesis de Grado:<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;<strong>Branding y metaverso: un estudio sobre el marketing 3.0 que vendr\u00e1<\/strong>&#8220;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un an\u00e1lisis sobre el potencial del metaverso para el branding y el marketing, con una mirada a los desaf\u00edos y oportunidades del marketing 3.0. Esta investigaci\u00f3n explora c\u00f3mo las empresas pueden conectarse con las nuevas generaciones en un entorno virtual, analizando casos de estudio y las nuevas tendencias del marketing digital. (disponible solo en italiano)<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/elaborato-caciagli-1795348-1.pdf\"><strong>Desc\u00e1rgalo aqu\u00ed<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tesis de m\u00e1ster: &#8220;Purificaci\u00f3n de un oc\u00e9ano rojo, c\u00f3mo revivir el sector postventa automotriz &#8211; El caso Allegri Automotive&#8220; An\u00e1lisis estrat\u00e9gico sobre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-691","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=691"}],"version-history":[{"count":6,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/691\/revisions"}],"predecessor-version":[{"id":1075,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/691\/revisions\/1075"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}