{"id":424,"date":"2024-11-02T11:15:05","date_gmt":"2024-11-02T11:15:05","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?page_id=424"},"modified":"2025-07-22T14:52:51","modified_gmt":"2025-07-22T14:52:51","slug":"education-and-certifications","status":"publish","type":"page","link":"https:\/\/www.lucacaciagli.com\/?page_id=424&lang=en","title":{"rendered":"EDUCATION AND CERTIFICATIONS"},"content":{"rendered":"\n
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Discover the education and certifications I\u2019ve acquired to hone my skills and offer cutting-edge strategies in the world of marketing.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

DEGREES AND DIPLOMAS<\/strong><\/h2>\n\n\n\n
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Master\u2019s Degree<\/mark><\/strong><\/p>\n\n\n\n

Organization and Marketing for Corporate Communication
Sapienza University of Rome<\/p>\n\n\n\n

January 202<\/mark><\/em>5<\/p>\n<\/div><\/div>\n\n\n\n

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Bachelor\u2019s Degree<\/mark><\/strong><\/p>\n\n\n\n

Public and Corporate Communication<\/p>\n\n\n\n

Sapienza University of Rome<\/p>\n\n\n\n

December 2022<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Diploma<\/mark><\/strong><\/p>\n\n\n\n

Business Information Systems (BIS)<\/p>\n\n\n\n

ITSSETT Emanuela Loi <\/p>\n\n\n\n

July 2017<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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CERTIFICATIONS<\/strong><\/h2>\n\n\n\n
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Google ADS Search certification<\/strong><\/p>\n\n\n\n

Google<\/a>
I earned the official Google Ads \u2013 Search Network certification<\/strong>, which validates my skills in using Google Ads for the search network<\/strong>.
During the course, I deepened my understanding of campaign setup<\/strong>, effective targeting<\/strong>, keyword optimization<\/strong>, bidding strategies<\/strong>, and performance measurement<\/strong>.<\/p>\n\n\n\n

July<\/mark><\/em> 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Google ADS Display certification <\/strong><\/p>\n\n\n\n

Google<\/a>
I earned the official Google Ads \u2013 Display Network certification<\/strong>, which validates my skills in the planning, creation, and optimization of ad campaigns<\/strong> across websites, apps, and videos<\/strong> within the Google Display Network<\/strong>.
During the course, I deepened my knowledge of advanced targeting strategies<\/strong> (Affinity, In-Market, Remarketing), campaign objectives<\/strong> (Awareness, Consideration, Action), and best practices for creative formats<\/strong> and automated bidding<\/strong>.<\/p>\n\n\n\n

July 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Google ADS<\/strong><\/p>\n\n\n\n

Learnn<\/a>
Certification with Simone Dassereto<\/strong> (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I learned how to create and optimize Google Ads campaigns<\/strong> across the Search, Display, and Video networks<\/strong>, including the setup of advanced tracking with Google Tag Manager<\/strong>.
The program focused on targeting strategies<\/strong>, dynamic remarketing<\/strong>, and bidding optimization<\/strong>, with the goal of increasing ROI<\/strong> and improving campaign performance in highly competitive contexts.<\/p>\n\n\n\n

July 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Facebook Ads Strategy: Designing the Advertising Strategy<\/strong><\/p>\n\n\n\n

Learnn<\/a>
Certification with Francesco Maria Errico<\/strong> (Senior Growth Manager at Serenis, formerly at Casavo and Vodafone).
I deepened my expertise in strategic planning of Meta campaigns<\/strong> for both B2C and B2B<\/strong>, learning how to segment audiences<\/strong>, structure and launch campaigns without existing data<\/strong>, and optimize existing ad accounts<\/strong>. Focus areas included e-commerce<\/strong>, B2B<\/strong>, copywriting<\/strong>, and high-converting landing pages<\/strong>.g page efficaci.<\/p>\n\n\n\n

April 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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UGC Ads: Enhancing Ads with User-Generated Content<\/strong><\/p>\n\n\n\n

Learnn<\/a>
Certification with Federico Quercia<\/strong> (Ads Specialist & CEO of UGC Hub, formerly at Lotr\u00e8k).
I deepened my knowledge of using UGC to boost performance and capture attention<\/strong>, learning how to create high-impact content<\/strong> with effective hooks and strategic CTAs<\/strong>, and how to manage scouting, testing, and scaling<\/strong>. Focus areas included e-commerce<\/strong> and local businesses<\/strong>, with strategies to counter ad blindness<\/strong>.<\/p>\n\n\n\n

April 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Ads Strategy: business analysis, goal setting, and custom metrics for Meta and Google Ads<\/strong><\/strong><\/p>\n\n\n\n

Learnn<\/a>
Advanced Certification<\/strong> with Simone Dassereto (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I learned how to define clear goals<\/strong>, analyze business data<\/strong>, and optimize growth strategies<\/strong>. Key focus areas included: metrics for B2C, B2B, and SaaS<\/strong>, LTV calculation<\/strong>, margins and contribution analysis<\/strong>, and revenue forecasting<\/strong> to enhance marketing performance.<\/p>\n\n\n\n

March 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Custom Metrics for Meta and Google Ads<\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Advanced Certification<\/strong> with Simone Dassereto (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I deepened my skills in creating custom metrics to analyze conversions, profitability, and traffic<\/strong>, configuring custom columns to optimize campaigns on Meta and Google Ads<\/strong>, and improving performance tracking<\/strong> and eCommerce funnel management<\/strong>.<\/p>\n\n\n\n

February<\/mark><\/em> 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Facebook Ads set-up<\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Advanced Facebook Ads Certification<\/strong> with Francesco Maria Errico (Senior Growth Manager at Serenis).
I gained expertise in Business Manager<\/strong>, Ads Manager<\/strong>, Facebook Pixel<\/strong>, and Conversion API<\/strong>, learning how to set up, track, and optimize Meta campaigns<\/strong>, integrate them with external CRMs<\/strong>, and maximize ROI<\/strong> through advanced advertising strategies<\/strong>.<\/p>\n\n\n\n

February 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Local SEO<\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Certification in Local SEO<\/strong> with Alessandro D’Andrea, SEO Manager at Facile.it. I learned advanced strategies to optimize the visibility of local businesses in Google SERPs<\/strong>, improve rankings on Google My Business<\/strong>, and implement effective optimization techniques<\/strong>. The course covered local SEO to enhance a company’s online presence<\/strong>, with a practical focus on strategies, tools, and best practices<\/strong>.<\/p>\n\n\n\n

February<\/mark><\/em> 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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AI for Social Media Marketing<\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Certification in Artificial Intelligence for Social Media with Silvio Luchetti<\/strong>, Founder of BraIIIn. I learned to use artificial intelligence tools to analyze audiences<\/strong>, create high-quality content<\/strong>, and manage graphics and videos<\/strong>. The course focused on leveraging AI to optimize social strategies<\/strong>, automate processes, and enhance productivity, with a practical approach using advanced tools and examples.<\/p>\n\n\n\n

January<\/mark><\/em> 2025<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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PED Strategy: Create an effective editorial plan<\/mark><\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Certification in Social Media Editorial Planning<\/strong> with Marta Vannelli<\/strong>, Digital Brand Strategist. I learned to analyze context, competitors, and target audiences to create effective content strategies<\/strong>. The course used artificial intelligence tools<\/strong> and social media platforms<\/strong> to optimize content creation<\/strong> and monitoring, focusing on personalizing and managing editorial calendars.<\/p>\n\n\n\n

November 2024<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Professional Smartphone Photography<\/mark><\/strong><\/p>\n\n\n\n

Learnn<\/a><\/p>\n\n\n\n

Through Andrea Ravanetti<\/strong>‘s course, I learned how to turn my smartphone into a professional camera, exploring photography fundamentals, advanced settings, shooting techniques for various fields<\/strong> (food, fashion, travel), and post-production.<\/strong><\/p>\n\n\n\n

November 2024<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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The LinkedIn Lead Generation Workshop<\/mark><\/strong><\/p>\n\n\n\n

Jason Squires<\/a><\/p>\n\n\n\n

Certification in advanced LinkedIn strategies for effective lead generation, focusing on optimizing profiles, content, and engagement techniques to attract and convert prospects.<\/p>\n\n\n\n

October 2019<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Web and social media marketing<\/mark><\/strong><\/p>\n\n\n\n

Sapienza University of Rome<\/p>\n\n\n\n

Specialized 6-month training course at Sapienza University of Rome.<\/p>\n\n\n\n

May 2019<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Google Analytics Advanced<\/mark><\/strong><\/p>\n\n\n\n

Google<\/p>\n\n\n\n

Certificate awarded directly by Google upon completion of a specialized course in Google Analytics.<\/p>\n\n\n\n

April 2019<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Hackathon Simply Rome<\/mark><\/strong><\/p>\n\n\n\n

Foundation Mondo Digitale<\/p>\n\n\n\n

One-year training course conducted alongside school as part of a work-study program. The course included both theoretical and practical lessons, guiding us through the entire process from ideation to the creation of a digital application (non-commercial) in all its facets.<\/p>\n\n\n\n

October 2016<\/mark><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Microsoft Office Power Point Specialist (MOS)<\/mark><\/strong><\/p>\n\n\n\n

Microsoft <\/p>\n\n\n\n

Issued directly by Microsoft upon passing an official exam, this certification recognizes proficiency in the tool according to international standards of productivity and visual communication.<\/p>\n\n\n\n

May 2016<\/mark><\/em><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

DEGREES AND DIPLOMAS Master\u2019s Degree Organization and Marketing for Corporate CommunicationSapienza University of Rome January 2025 Bachelor\u2019s Degree Public and Corporate Communication […]<\/p>\n","protected":false},"author":1,"featured_media":28,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-424","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=424"}],"version-history":[{"count":17,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/424\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/424\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/28"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}