{"id":422,"date":"2024-11-02T11:01:41","date_gmt":"2024-11-02T11:01:41","guid":{"rendered":"https:\/\/www.lucacaciagli.com\/?page_id=422"},"modified":"2025-06-08T10:21:00","modified_gmt":"2025-06-08T10:21:00","slug":"my-projects","status":"publish","type":"page","link":"https:\/\/www.lucacaciagli.com\/?page_id=422&lang=en","title":{"rendered":"MY PROJECTS"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax has-aspect-ratio\" style=\"min-height:248px;aspect-ratio:16\/9;min-height:unset;\"><div class=\"wp-block-cover__image-background wp-image-33 has-parallax\" style=\"background-position:52% 35%;background-image:url(https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/startup-594127_1280.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center \/* Dimensione del font per il titolo nella versione mobile *\/ .page-title { font-size: 20px; (M) } desktop @media (min-width: 768px) Cambia 768px a seconda della tua esigenza 50px; (L) has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Discover the projects I\u2019ve worked on and the strategies I\u2019ve developed to lead each brand to success.<\/mark><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">On this page, you\u2019ll find an <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">overview<\/mark><\/strong> of the main projects I\u2019ve collaborated on, with a brief introduction for each one. You can explore all <strong>projects<\/strong> for a comprehensive view, use the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">search bar<\/mark><\/strong> to find specific content by <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">keywords<\/mark><\/strong>, or click on the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">hashtags under each project<\/mark><\/strong> to view content related to that skill or area of interest.<\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/www.lucacaciagli.com\/\" class=\"wp-block-search__button-inside wp-block-search__text-button aligncenter aos-fade-up wp-block-search\"    ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Cerca<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Search\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >Search<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-983 size-large\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1024x576.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-300x169.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-768x432.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1000x563.jpg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-230x129.jpg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-350x197.jpg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-480x270.jpg 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4b311a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">SCOMUNICA<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular ; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">#<a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalstrategy\">EstrategiaDigital<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\">#<a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\">Publicidad<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">#<a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">EstrategiaEnRedesSociales<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectcoordination\">#Coordinaci\u00f3nDeProyectos<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">#<a href=\"https:\/\/www.lucacaciagli.com\/?tag=clientconsulting\">Consultor\u00edaAlCliente<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo\">#SEO<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Un Viaje de Crecimiento Estrat\u00e9gico entre Nettuno y Nueva York<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Con <strong>Scomunica<\/strong>, estoy contribuyendo a la consolidaci\u00f3n y el reposicionamiento de la identidad de la agencia, destacando su lugar \u00fanico dentro del panorama creativo italiano: un colectivo con ra\u00edces en Nettuno, pero con una visi\u00f3n internacional y una sede operativa en Nueva York. Mi rol se inserta en una fase de transici\u00f3n centrada en reforzar el n\u00facleo estrat\u00e9gico, optimizar los flujos de trabajo internos y construir una oferta de consultor\u00eda orientada a resultados.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">El trabajo se estructura en dos l\u00edneas principales: por un lado, el desarrollo de nuevas oportunidades comerciales a trav\u00e9s del an\u00e1lisis de mercado, la elaboraci\u00f3n de propuestas personalizadas y la creaci\u00f3n de conceptos estrat\u00e9gicos para potenciales clientes como <strong>Cirio<\/strong>, <strong>Petti<\/strong> y <strong>Oud<\/strong>; por otro lado, la optimizaci\u00f3n de procesos y materiales internos, desde la gesti\u00f3n del <strong>Plan Editorial Digital (PED)<\/strong> hasta el dise\u00f1o de din\u00e1micas de coordinaci\u00f3n.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">En cada proyecto, mi objetivo es aportar un valor estrat\u00e9gico concreto, transformando ideas en planes de acci\u00f3n, contenidos en herramientas comerciales y datos en insights que respalden las decisiones creativas. Trabajo cada d\u00eda para resaltar la identidad distintiva de Scomunica: no una agencia m\u00e1s, sino una empresa fluida y contempor\u00e1nea, capaz de combinar un enfoque a medida con una creatividad de alto impacto.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=1028&amp;lang=es\">[Leer m\u00e1s]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Flyer e Materiale realizzato per l'Internationa Design Day all'ambasciata italiana in Paraguay\" class=\"wp-block-jetpack-slideshow_image wp-image-990\" data-id=\"990\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1024x683.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1024x683.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-300x200.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-768x512.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1536x1024.jpg 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-2048x1365.jpg 2048w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1000x667.jpg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-230x153.jpg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-350x233.jpg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Materiale realizzato per l&#8217;Internationa Design Day all&#8217;ambasciata italiana in Paraguay<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"Copertina Analisi e Proposta strategica Cirio\" class=\"wp-block-jetpack-slideshow_image wp-image-1000\" data-id=\"1000\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1024x576.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1536x864.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1000x563.png 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-480x270.png 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi e Proposta strategica Cirio<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi e Proposta strategica Caff\u00e8 Borghetti\" class=\"wp-block-jetpack-slideshow_image wp-image-999\" data-id=\"999\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi e Proposta strategica Caff\u00e8 Borghetti<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi del brand OUD\" class=\"wp-block-jetpack-slideshow_image wp-image-998\" data-id=\"998\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi del brand OUD<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi di mercato e proposta strategica per SiEnergie\" class=\"wp-block-jetpack-slideshow_image wp-image-997\" data-id=\"997\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi di mercato e proposta strategica per SiEnergie<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"1024\" alt=\"Campagna di Guerrillia Marketing per comunicazione interna Nissan Italia\" class=\"wp-block-jetpack-slideshow_image wp-image-1001\" data-id=\"1001\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-795x1024.jpeg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-795x1024.jpeg 795w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-233x300.jpeg 233w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-768x989.jpeg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-1192x1536.jpeg 1192w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-1000x1288.jpeg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-230x296.jpeg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-350x451.jpeg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-480x618.jpeg 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02.jpeg 1242w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Campagna di Guerrillia Marketing per comunicazione interna Nissan Italia<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-36\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-con-sfondo.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#db8747\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-contrast-color\">INFUSO DI MARKETING<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=founder-en&amp;lang=en\">#Founder<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=graphics-en&amp;lang=en\">#Graphics<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&amp;lang=en\">#SocialMedia<br>Strategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting-en&amp;lang=en\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/tag\/contentcreation\/\">#<\/a><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&amp;lang=en\">ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis-en&amp;lang=en\">#DataAnalysis<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Guiding Young People in Discovering Marketing<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>Infuso di Marketing<\/strong> <\/mark>was created to offer young people between the ages of 17 and 27 a marketing approach that combines the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">essence of academic theory<\/mark><\/strong> with an <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">accessible and simple tone<\/mark><\/strong>. The choice of <strong>orange<\/strong> as the background color\u2014vibrant and optimistic\u2014reflects the <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>energy of this community<\/strong> <\/mark>and makes learning engaging.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">The concept of &#8220;infusion&#8221;<\/mark><\/strong> stems from the desire to create a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">daily, relaxing learning experience,<\/mark><\/strong> almost like reading on the sofa with a cup of tea, where we explore not only <strong>communication aspects<\/strong> but also all <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">strategic areas of marketing<\/mark><\/strong>: from <strong>product to price<\/strong>, from <strong>place to promotion<\/strong>. The project aims to break down the <strong>complexity<\/strong> of these concepts, guiding the community towards a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>real and concrete understanding<\/strong> of marketing as a <strong>managerial practice<\/strong><\/mark> that goes far beyond simple communication.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=435&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-39\" data-id=\"39\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-5.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-40\" data-id=\"40\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-229\" data-id=\"229\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-230\" data-id=\"230\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post Instagram<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-231\" data-id=\"231\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png?w=576\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png 1080w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-768x1365.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Reel<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-block-cover__image-background wp-image-168\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg\" style=\"object-position:40% 19%\" data-object-fit=\"cover\" data-object-position=\"40% 19%\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#bd4f34\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ORANGE STORE ROMA BOCCEA &#8211; MARCONI<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalconsulting-en&amp;lang=en\">#DigitalConsulting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=semrush-en&amp;lang=en\">#SEMRUSH<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localpositioning-en&amp;lang=en\">#LocalPositioning<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-en&amp;lang=en\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness-en&amp;lang=en\">#GoogleMyBusiness<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=marketanalysis-en&amp;lang=en\">#MarketAnalysis<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Local Positioning Analysis and Optimization<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">For the ING offices in Boccea and Marconi, I carried out a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">strategic consulting<\/mark><\/strong> project to improve <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">local visibility <\/mark><\/strong>and <strong>positioning<\/strong> on search engines. Starting with an in-depth <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">keyword analysis<\/mark><\/strong>, I studied market dynamics to identify <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Google&#8217;s most effective&nbsp;<strong>advertising opportunitie<\/strong><\/span><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>s<\/strong><\/mark>.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">The work also included <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">optimizing Google My Business<\/mark><\/strong>, essential for consolidating <strong>local presence<\/strong> and maximizing <strong>online engagement<\/strong>. Every decision was guided by <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">positi<\/span>oning these locations as best as possible and strengthening their recognition, taking into account the&nbsp;target audience&#8217;s specific characteristics.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=438&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-37\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4b311a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ALLEGRI AUTOMOTIVE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing-en&amp;lang=en\">#EmailMarketing<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising-en&amp;lang=en\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&amp;lang=en\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting-en&amp;lang=en\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=promotionalmaterials-en&amp;lang=en\">#PromotionalMaterials<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&amp;lang=en\">#ContentCreation<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>A Strategic Relaunch Path in the Automotive After-Sales Sector<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">With <strong>Allegri Automotive<\/strong>, I undertook a <strong>positioning journey<\/strong> aimed at breathing new life into the brand in the <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">after-sales sector<\/mark><\/strong>, transforming its perception into that of a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">premium player<\/mark><\/strong>. The strategy was born from observing the <strong>trends<\/strong> and <strong>challenges<\/strong> that characterize the automotive market, where I identified a growing need for a strong image aligned with values of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">quality and reliability<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">The project was built on two pillars: an in-depth <strong>competitor analysis<\/strong> and a <strong>brand communication<\/strong> strategy that resonated with the right target audience. For each decision\u2014from the design of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">multilingual catalogs<\/mark><\/strong> to the choice of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">key messages<\/mark><\/strong>\u2014I worked to create an experience that reflected Allegri Automotive\u2019s vision as a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">reference brand<\/mark><\/strong> for both local and international clients. Every detail was crafted to guide the customer through an engaging journey, from the first point of contact to conversion.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=444&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-54\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4373bb\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">POPINAR<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular ; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&amp;lang=en\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=wordpress-en&amp;lang=en\">#Wordpress<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&amp;lang=en\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting-en&amp;lang=en\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=podcast-en&amp;lang=en\">#Podcast<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo-en&amp;lang=en\">#SEO<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>A Dive into Pop Culture Through SEO and Digital Storytelling<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Popinar<\/strong> was born as a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">SEO positioning project<\/mark><\/strong> in an academic setting, but choosing pop culture was much more than a simple theme. I opted for this subject, personally <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">creating the logo<\/mark><\/strong>, because it offered a broad scope and flexibility, allowing us to produce content rapidly and engage all team members\u2014a strategic advantage over competitors in the contest.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">The variety of topics, from <strong>music to cinema<\/strong> to <strong>social phenomena<\/strong>, enabled continuous and diversified article production, encouraging each member\u2019s active participation and allowing us to cover more <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">keywords<\/mark><\/strong> and optimize <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">SEO positioning<\/mark><\/strong>. The real challenge was transforming these ideas into a complete multimedia experience by creating a <strong>vodcast<\/strong>: I managed <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">video editing<\/mark><\/strong>, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">audio post-production<\/mark><\/strong>, and content organization, making each episode a moment of authentic sharing. The result was <strong>f<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">irst place in the contest,<\/mark><\/strong> with Popinar reaching the top of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">search engine rankings<\/mark><\/strong>, proving the value of our strategy.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=450&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49\" data-id=\"49\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1536x1536.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Template<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-54\" data-id=\"54\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Logo<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-52\" data-id=\"52\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51\" data-id=\"51\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-50\" data-id=\"50\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-53\" data-id=\"53\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-300x169.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-768x432.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina video YouTube<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"454\" class=\"wp-block-cover__image-background wp-image-55\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg 736w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4-300x185.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#51ede8\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ZETAVOICE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&amp;lang=en\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=twitter-en&amp;lang=en\">#Twitter<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&amp;lang=en\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis-en&amp;lang=en\">#DataAnalysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=livetweeting-en&amp;lang=en\">#LiveTweeting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting-en&amp;lang=en\">#VideoEditing<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Promoting Culture and Tourism with Creativity and Engagement<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>ZetaVoice<\/strong> was created as a <strong>university project<\/strong> with the goal of <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">promoting culture and tourism through selected social channels<\/mark><\/strong>. I contributed by <strong>creating content<\/strong>, developing <strong>vlogs<\/strong> to bring authenticity to our communication, and handling daily <strong>data analysis<\/strong> to enable the social media manager to make more targeted strategic decisions. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">The project reached its peak during two live tweeting workshops<\/mark><\/strong>: each group presented their progress in turn, and everyone was required to comment live through tweets.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">While other groups stuck to generic comments, I chose to break the mold with an <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">ironic and sarcastic tone<\/mark><\/strong>, which immediately captured the attention of the professor and other teams. Additionally, instead of making isolated tweets, I engaged with posts from other groups, creating connections and a unique conversation. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">The result? We won both live-tweeting contests<\/mark><\/strong>, thanks to a strategy that elevated our <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">engagement, both online and offline, to a new level.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=455&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"370\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57\" data-id=\"57\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1-300x148.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"888\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-62\" data-id=\"62\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg 539w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2-182x300.jpg 182w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-60\" data-id=\"60\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317.png 750w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"610\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59\" data-id=\"59\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1-300x244.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-62\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#f7f4f3\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">CANTINA BACCO<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation-en&amp;lang=en\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=amazon-en&amp;lang=en\">#Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy-en&amp;lang=en\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis-en&amp;lang=en\">#DataAnalysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectmanagement-en&amp;lang=en\">#ProjectManagement<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=businessrelationships-en&amp;lang=en\">#BusinessRelationships<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Strategy and Innovation for Success on Amazon<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">The <strong>Cantina Bacco<\/strong> project was a strategic challenge that required an integrated vision between <strong>e-commerce<\/strong> and <strong>brand identity<\/strong>. As the project lead for the \u2018<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Amazon Campus Challenge<\/mark><\/strong>,\u2019 I collaborated in creating and managing the company\u2019s <strong>Amazon account<\/strong> to increase sales and enhance the brand\u2019s <strong>online visibility<\/strong>. At the same time, I managed the development of the company\u2019s <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">LinkedIn page<\/mark><\/strong>, working with careful attention to detail and alignment with the brand\u2019s identity.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Our approach on Amazon was built on a combination of <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>data analysis<\/strong> and <strong>content strategy<\/strong><\/mark>: every decision, from promotional text to image selection, was designed to reflect Cantina Bacco\u2019s positioning as a quality producer, ready to reach a broader and international audience. The most rewarding moment came when <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">the official Eataly account noticed and recommended one of&nbsp;<strong>my LinkedIn posts<\/strong><\/mark><\/span>, significantly boosting the company\u2019s profile visibility and demonstrating the value of our strategy.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=459&amp;lang=en\">[Learn more]<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this page, you\u2019ll find an overview of the main projects I\u2019ve collaborated on, with a brief introduction for each one. You [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":38,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-422","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=422"}],"version-history":[{"count":22,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/422\/revisions"}],"predecessor-version":[{"id":1073,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/422\/revisions\/1073"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}