{"id":21,"date":"2024-10-30T16:56:07","date_gmt":"2024-10-30T16:56:07","guid":{"rendered":"http:\/\/caciaglilucaportfolio.wordpress.com\/?page_id=1"},"modified":"2025-06-08T10:38:51","modified_gmt":"2025-06-08T10:38:51","slug":"progetti","status":"publish","type":"page","link":"https:\/\/www.lucacaciagli.com\/?page_id=21","title":{"rendered":"I MIEI PROGETTI"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull has-parallax\" style=\"min-height:248px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-33 has-parallax\" style=\"background-position:52% 35%;background-image:url(https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/startup-594127_1280.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center has-medium-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">Scopri i progetti a cui ho lavorato e le strategie che ho sviluppato per portare ogni brand al successo.<\/mark><\/strong><\/h1>\n<\/div><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">In questa pagina trovi una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">panoramica<\/mark><\/strong> dei principali lavori a cui ho collaborato, con una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">breve introduzione<\/mark><\/strong> per ciascuno. Puoi esplorare tutti i <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">progetti<\/mark><\/strong> per una visione d&#8217;insieme, utilizzare la <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">barra di ricerca<\/mark><\/strong> per trovare contenuti specifici in base a <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">parole chiave<\/mark><\/strong>, oppure cliccare <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">sugli hashtag sotto ogni lavoro<\/mark><\/strong> per visualizzare l\u2019elenco dei <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">contenuti correlati<\/mark><\/strong> a quella competenza o area d&#8217;interesse.<\/p>\n\n\n<form role=\"search\" method=\"get\" action=\"https:\/\/www.lucacaciagli.com\/\" class=\"wp-block-search__button-inside wp-block-search__text-button aligncenter aos-fade-up wp-block-search\" ><label class=\"wp-block-search__label screen-reader-text\" for=\"wp-block-search__input-1\" >Cerca<\/label><div class=\"wp-block-search__inside-wrapper\" ><input class=\"wp-block-search__input\" id=\"wp-block-search__input-1\" placeholder=\"\" value=\"\" type=\"search\" name=\"s\" required \/><button aria-label=\"Cerca\" class=\"wp-block-search__button wp-element-button\" type=\"submit\" >Cerca<\/button><\/div><\/form>\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-983 size-large\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1024x576.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1024x576.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-300x169.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-768x432.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-1000x563.jpg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-230x129.jpg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-350x197.jpg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE-480x270.jpg 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/LOGO_GOOGLE.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4b311a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">SCOMUNICA<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular ; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalstrategy\">#DigitalStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectcoordination\">#ProjectCoordination<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=clientconsulting\">#ClientConsulting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=seo\">#SEO<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Un Percorso di Crescita Strategica tra Nettuno e New York<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Con Scomunica sto contribuendo a un percorso di consolidamento e rilancio dell\u2019identit\u00e0 dell\u2019agenzia, valorizzandone il posizionamento unico nel panorama creativo italiano: un collettivo con base a Nettuno, ma con visione internazionale e una sede operativa a New York. Il mio ruolo si inserisce in una fase di transizione in cui l\u2019obiettivo \u00e8 rafforzare la componente strategica, strutturare i flussi interni e costruire una proposta consulenziale sempre pi\u00f9 orientata ai risultati.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Il lavoro si basa su due direttrici: da un lato, la definizione di nuove opportunit\u00e0 commerciali attraverso l\u2019analisi di mercato, la costruzione di proposte personalizzate e l\u2019ideazione di concept strategici per prospect come Cirio, Petti e Oud; dall\u2019altro, l\u2019ottimizzazione dei flussi e dei materiali interni, dalla gestione del PED alla strutturazione dei processi di coordinamento.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Per ogni progetto, il mio obiettivo \u00e8 portare valore strategico concreto, trasformando idee in piani d\u2019azione, contenuti in strumenti di vendita e dati in insight utili a supportare le decisioni creative. Lavoro ogni giorno per far emergere l\u2019identit\u00e0 distintiva di Scomunica: non un\u2019agenzia qualsiasi, ma una realt\u00e0 fluida e contemporanea, capace di unire l\u2019approccio sartoriale alla creativit\u00e0 d\u2019impatto.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=1003\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"Flyer e Materiale realizzato per l'Internationa Design Day all'ambasciata italiana in Paraguay\" class=\"wp-block-jetpack-slideshow_image wp-image-990\" data-id=\"990\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1024x683.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1024x683.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-300x200.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-768x512.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1536x1024.jpg 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-2048x1365.jpg 2048w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-1000x667.jpg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-230x153.jpg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-350x233.jpg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/italiandesing-04236-480x320.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Materiale realizzato per l&#8217;Internationa Design Day all&#8217;ambasciata italiana in Paraguay<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"Copertina Analisi e Proposta strategica Cirio\" class=\"wp-block-jetpack-slideshow_image wp-image-1000\" data-id=\"1000\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1024x576.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1536x864.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-1000x563.png 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato-480x270.png 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Cirio-sintetica-trascinato.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi e Proposta strategica Cirio<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi e Proposta strategica Caff\u00e8 Borghetti\" class=\"wp-block-jetpack-slideshow_image wp-image-999\" data-id=\"999\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Presentazione-Borghetti-sintetica-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi e Proposta strategica Caff\u00e8 Borghetti<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi del brand OUD\" class=\"wp-block-jetpack-slideshow_image wp-image-998\" data-id=\"998\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Analisi-OUD-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi del brand OUD<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" alt=\"copertina Analisi di mercato e proposta strategica per SiEnergie\" class=\"wp-block-jetpack-slideshow_image wp-image-997\" data-id=\"997\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato.png 960w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-230x129.png 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-350x197.png 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/Proposta-adv-Sienergie-trascinato-480x270.png 480w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Analisi di mercato e proposta strategica per SiEnergie<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"1024\" alt=\"Campagna di Guerrillia Marketing per comunicazione interna Nissan Italia\" class=\"wp-block-jetpack-slideshow_image wp-image-1001\" data-id=\"1001\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-795x1024.jpeg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-795x1024.jpeg 795w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-233x300.jpeg 233w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-768x989.jpeg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-1192x1536.jpeg 1192w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-1000x1288.jpeg 1000w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-230x296.jpeg 230w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-350x451.jpeg 350w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02-480x618.jpeg 480w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2025\/05\/WhatsApp-Image-2025-03-05-at-12.45.02.jpeg 1242w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Campagna di Guerrillia Marketing per comunicazione interna Nissan Italia<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-36\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-con-sfondo.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#db8747\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center aos-fade-up has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-contrast-color\">INFUSO DI MARKETING<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignwide is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=founder\">#Founder<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=grafica\">#Grafica<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMedia<br>Strategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=DataAnalysis\">#DataAnalysis<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Guidare i Giovani alla Scoperta del Marketing<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Infuso di Marketing<\/mark><\/strong> \u00e8 nato per offrire ai giovani tra i <strong>17 e i 27 anni<\/strong> un approccio al <strong>marketing<\/strong> che unisca l&#8217;essenza della <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">teoria universitaria<\/mark><\/strong> a un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">tono accessibile e semplice<\/mark><\/strong>. La scelta del <strong>colore arancione<\/strong> come sfondo, vivace e ottimista, riflette l\u2019energia di questa community e rende l\u2019apprendimento stimolante.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">L\u2019idea dell\u2019\u2018infuso\u2019<\/mark><\/strong> nasce dal desiderio di creare un\u2019esperienza di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">apprendimento quotidiana e rilassante<\/mark><\/strong>, quasi come una lettura sul divano con una tisana, dove si esplorano non solo aspetti di <strong>comunicazione<\/strong>, ma anche tutte le aree strategiche del marketing: dal prodotto al prezzo, dal luogo alla promozione. Il progetto mira a smontare la complessit\u00e0 di questi concetti, guidando la community verso una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">comprensione reale e concreta del marketing come gestione manageriale che va ben oltre la sola comunicazione.<\/mark><\/strong><\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=191\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-autoplay=\"true\" data-delay=\"3\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-39\" data-id=\"39\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-5.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img decoding=\"async\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-40\" data-id=\"40\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4.png?w=1024\"\/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-229\" data-id=\"229\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-copia-4-1-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-230\" data-id=\"230\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png?w=1024\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/copertine-infuso-di-marketing-10-1536x1536.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Post Instagram<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-231\" data-id=\"231\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png?w=576\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel.png 1080w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-768x1365.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/storie-infuso-di-marketing-4-copertina-reel-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina Reel<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" class=\"wp-block-cover__image-background wp-image-168\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg\" style=\"object-position:40% 19%\" data-object-fit=\"cover\" data-object-position=\"40% 19%\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori.jpg 800w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-300x300.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-150x150.jpg 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/emiliano-santori-768x768.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#bd4f34\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ARANCIO STORE ROMA BOCCEA &#8211; MARCONI<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=digitalconsulting\">#DigitalConsulting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=semrush\">#SEMRUSH<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=localpositioning\">#LocalPositioning<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=googlemybusiness\">#GoogleMyBusiness<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=marketanalysis\">#MarketAnalysis<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\"><strong>Analisi e Ottimizzazione per il Posizionamento Locale<\/strong><\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Per gli uffici <strong>ING di Boccea e Marconi<\/strong>, ho svolto una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">consulenza strategica<\/mark><\/strong> con l\u2019obiettivo di migliorare la <strong>visibilit\u00e0<\/strong> e il <strong>posizionamento locale<\/strong> sui <strong>motori di ricerca<\/strong>. Partendo da un\u2019<strong>approfondita analisi delle parole chiave<\/strong>, ho studiato le <strong>dinamiche di mercato<\/strong> per identificare le <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">opportunit\u00e0 di advertising<\/mark><\/strong> pi\u00f9 efficaci su <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Google<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Il lavoro ha incluso anche una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">consulenza sull\u2019ottimizzazione di Google My Business<\/mark><\/strong>, essenziale per consolidare la <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">presenza locale<\/mark><\/strong> e massimizzare l\u2019<strong>engagement online<\/strong>. Ogni scelta \u00e8 stata guidata dalla volont\u00e0 di posizionare al meglio le sedi e rafforzarne la riconoscibilit\u00e0, tenendo conto delle peculiarit\u00e0 del target.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=200\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-37\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo-allegri.png\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4b311a\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ALLEGRI AUTOMOTIVE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=emailmarketing\">#EmailMarketing<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=advertising\">#Advertising<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=materialepromozionale\">#MaterialePromozionale<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\">#ContentCreation<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Un Percorso di Rilancio Strategico nel Settore Automotive After Sales<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Con <strong>Allegri Automotive<\/strong> ho intrapreso un percorso di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">posizionamento mirato<\/mark><\/strong> a ridare nuova linfa al brand nel settore <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">automotive after-sales<\/mark><\/strong>, trasformando la percezione del marchio in quella di un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">player premium<\/mark><\/strong>. La strategia \u00e8 nata dall\u2019osservazione delle <strong>tendenze<\/strong> e delle <strong>sfide<\/strong> che caratterizzano il mercato automotive, in cui ho identificato una crescente esigenza di un\u2019immagine forte, vicina ai <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">valori di qualit\u00e0 e affidabilit\u00e0<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Il progetto \u00e8 stato costruito su due pilastri: un\u2019<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">analisi approfondita della concorrenza<\/mark><\/strong> e una <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">comunicazione di brand<\/mark><\/strong> che parlasse al <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">target giusto<\/mark><\/strong>. Per ogni decisione, dal <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">design dei cataloghi multilingue<\/mark><\/strong> alla scelta dei <strong>messaggi chiave<\/strong>, ho lavorato per costruire un\u2019esperienza che rispecchiasse la visione di Allegri Automotive come <strong>brand di riferimento<\/strong>, sia per i clienti locali che per quelli internazionali. Ogni dettaglio \u00e8 stato pensato per guidare il cliente lungo un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">journey coinvolgente<\/mark><\/strong>, dal primo punto di contatto fino alla conversione.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=206\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-47\" data-id=\"47\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/what-is-made-in-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">#MadeinAllegri<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-48\" data-id=\"48\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-1024x536.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-300x157.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing-768x402.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/vi-aspettiamo-alla-fiera-ing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Fiera Futurmotive <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-46\" data-id=\"46\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/our-mission-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">La nostra missione <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-45\" data-id=\"45\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/innovation-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">I nostri valori<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"874\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-44\" data-id=\"44\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-1024x874.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-300x256.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing-768x655.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/dna-allegri-ing.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">DNA Allegri Automotive<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-54\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#4373bb\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">POPINAR<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=wordpress\">#Wordpress<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting\">#VideoEditing<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=podcast\">#Podcast<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=SEO\">#SEO<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Un Tuffo nella Cultura Pop tra SEO e Storytelling Digitale<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>Popinar<\/strong> \u00e8 nato come progetto di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">posizionamento SEO<\/mark><\/strong> in ambito universitario, ma la scelta della <strong>cultura pop<\/strong> \u00e8 stata molto pi\u00f9 di un semplice tema. Ho optato per questo argomento, creando anche il <strong>logo<\/strong> personalmente, perch\u00e9 offriva un respiro ampio e una <strong>flessibilit\u00e0<\/strong> che ci hanno permesso di produrre contenuti con rapidit\u00e0 e di coinvolgere tutti i membri del team: un <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">vantaggio strategico<\/mark><\/strong> rispetto ai competitor nel contest.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">La variet\u00e0 di argomenti, dalla <strong>musica<\/strong> al <strong>cinema<\/strong> fino ai fenomeni sociali, ha reso possibile una produzione continua e diversificata di articoli, agevolando la partecipazione attiva di ciascun membro e consentendo di coprire pi\u00f9 parole chiave e ottimizzare il <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">posizionamento SEO<\/mark><\/strong>. La vera sfida \u00e8 stata trasformare queste idee in un\u2019esperienza <strong>multimediale<\/strong> completa, creando anche un <strong>vodcast<\/strong>: mi sono occupato del <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">montaggio video, della post-produzione audio e dell\u2019organizzazione dei contenuti<\/mark><\/strong>, rendendo ogni episodio un momento di <strong>condivisione autentica<\/strong>. Il risultato \u00e8 stato il <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">primo posto nel contest, con Popinar che si \u00e8 posizionato al vertice dei motori di ricerca<\/mark><\/strong>, dimostrando il valore della nostra strategia.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=214\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-49\" data-id=\"49\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-1536x1536.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/base-template-instagram-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Template<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-54\" data-id=\"54\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1024x576.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-300x169.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-768x432.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast-1536x864.png 1536w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/sfondo-podcast.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Logo<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-52\" data-id=\"52\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/post.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-51\" data-id=\"51\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-50\" data-id=\"50\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-1024x1024.png 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-300x300.png 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-150x150.png 150w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia-768x768.png 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/giornata-mondiale-tartarughe-1-copia.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Post<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-53\" data-id=\"53\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-1024x576.jpg 1024w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-300x169.jpg 300w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube-768x432.jpg 768w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/per-youtube.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Copertina video YouTube<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"454\" class=\"wp-block-cover__image-background wp-image-55\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4.jpg 736w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/27c32a88-bb95-4ad6-8931-a90335c558c4-300x185.jpg 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#51ede8\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">ZETAVOICE<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=twitter\">#Twitter<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis\">#DataAnalysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=livetweeting\">#LiveTweeting<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=videoediting\">#VideoEditing<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-81aa85af wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-right:var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal));padding-bottom:calc( 0.5 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)));padding-left:var(--wp--style--root--padding-left, var(--wp--custom--gap--horizontal))\">\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:calc( 0.25 * var(--wp--style--root--padding-right, var(--wp--custom--gap--horizontal)))\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Promuovere Cultura e Turismo con Creativit\u00e0 e Coinvolgimento<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><strong>ZetaVoice<\/strong> \u00e8 nato come progetto universitario con l\u2019obiettivo di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">promuovere cultura e turismo <\/mark><\/strong>attraverso <strong>canali social<\/strong> selezionati. Ho contribuito alla <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">creazione di contenuti<\/mark><\/strong>, sviluppando <strong>vlog<\/strong> per dare autenticit\u00e0 alla nostra comunicazione e occupandomi quotidianamente dell&#8217;<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">analisi dei dati<\/mark><\/strong> per permettere al social media manager di prendere decisioni strategiche pi\u00f9 mirate. Il progetto ha raggiunto il suo momento culminante durante due laboratori di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">live tweeting<\/mark><\/strong>: a turno, ogni gruppo presentava i progressi fatti e tutti dovevano commentare live tramite tweet.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Mentre altri gruppi si limitavano a commenti generici, ho deciso di <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">rompere gli schemi con un tono ironico e sarcastico<\/mark><\/strong>, che ha subito conquistato l\u2019attenzione del professore e degli altri team. Inoltre, anzich\u00e9 fare tweet isolati, ho interagito sotto i post degli altri gruppi, creando <strong>connessioni<\/strong> e una <strong>conversazione unica<\/strong>. Il risultato? <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Vincere entrambi i contest di live tweeting<\/mark><\/strong>, grazie a una strategia che ha portato il nostro <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">engagement, online e offline, a un livello superiore<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=218\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter aos-fade-up\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"370\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-57\" data-id=\"57\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4359-1-300x148.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"888\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-62\" data-id=\"62\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2.jpg 539w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/f8124d86-8d16-43b2-bd66-52855e9640d2-182x300.jpg 182w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-60\" data-id=\"60\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-576x1024.png 576w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317-169x300.png 169w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4317.png 750w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"610\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-59\" data-id=\"59\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg\" srcset=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1.jpg 750w, https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/img_4319-1-300x244.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light aos-fade-up\" style=\"min-height:227px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-62\" alt=\"\" src=\"https:\/\/www.lucacaciagli.com\/wp-content\/uploads\/2024\/10\/logo.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#f7f4f3\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><strong><mark style=\"background-color:#f8f8f8\" class=\"has-inline-color has-contrast-color\">CANTINA BACCO<\/mark><\/strong><\/p>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular; aos-fade-up\"><table style=\"border-style:none;border-width:0px\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=contentcreation\">#ContentCreation<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=amazon\">#Amazon<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=socialmediastrategy\">#SocialMediaStrategy<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=dataanalysis\">#DataAnalysis<\/a><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=projectmanagement\">#ProjectManagement<\/a><\/td><td class=\"has-text-align-center\" data-align=\"center\"><a href=\"https:\/\/www.lucacaciagli.com\/?tag=relazioniaziendali\">#RelazioniAziendali<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center aos-fade-up\">Strategia e Innovazione per il Successo su Amazon<\/h3>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">Il progetto per Cantina Bacco \u00e8 stato una sfida strategica che ha richiesto una visione integrata tra <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">e-commerce<\/mark><\/strong> e brand identity. Come responsabile del progetto \u2018<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Amazon Campus Challenge<\/mark><\/strong>\u2019, ho collaborato alla <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">creazione e gestione dell\u2019account Amazon<\/mark><\/strong> dell\u2019azienda, con l\u2019obiettivo di incrementare le vendite e migliorare la <strong>visibilit\u00e0 del brand online<\/strong>. Parallelamente, ho curato lo sviluppo della <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">pagina LinkedIn aziendale<\/mark><\/strong>, lavorando con un occhio attento ai dettagli e alla coerenza con l\u2019identit\u00e0 del marchio.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\">L\u2019approccio su Amazon \u00e8 stato costruito su una combinazione di <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>analisi dei dati<\/strong> e <strong>strategia di contenuto<\/strong><\/mark>: ogni decisione, dal testo promozionale alla scelta delle immagini, \u00e8 stata pensata per rispecchiare il posizionamento di Cantina Bacco come produttore di qualit\u00e0, pronto a intercettare un <strong>pubblico pi\u00f9 vasto e internazionale<\/strong>. La soddisfazione pi\u00f9 grande \u00e8 arrivata quando u<strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">no dei miei post su LinkedIn \u00e8 stato notato e consigliato dall\u2019account ufficiale di Eataly<\/mark><\/strong>, portando una notevole visibilit\u00e0 al profilo aziendale e dimostrando il valore della nostra strategia.<\/p>\n\n\n\n<p class=\"aos-fade-up wp-block-paragraph\"><a href=\"https:\/\/www.lucacaciagli.com\/?p=223\">[Scopri di pi\u00f9]<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In questa pagina trovi una panoramica dei principali lavori a cui ho collaborato, con una breve introduzione per ciascuno. Puoi esplorare tutti [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":42,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":1082,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions\/1082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=\/wp\/v2\/media\/38"}],"wp:attachment":[{"href":"https:\/\/www.lucacaciagli.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}