Discover the education and certifications I’ve acquired to hone my skills and offer cutting-edge strategies in the world of marketing.
DEGREES AND DIPLOMAS
Master’s Degree
Organization and Marketing for Corporate Communication
Sapienza University of Rome
January 2025
Bachelor’s Degree
Public and Corporate Communication
Sapienza University of Rome
December 2022
Diploma
Business Information Systems (BIS)
ITSSETT Emanuela Loi
July 2017
CERTIFICATIONS
Google ADS Search certification
Google
I earned the official Google Ads – Search Network certification, which validates my skills in using Google Ads for the search network.
During the course, I deepened my understanding of campaign setup, effective targeting, keyword optimization, bidding strategies, and performance measurement.
July 2025
Google ADS Display certification
Google
I earned the official Google Ads – Display Network certification, which validates my skills in the planning, creation, and optimization of ad campaigns across websites, apps, and videos within the Google Display Network.
During the course, I deepened my knowledge of advanced targeting strategies (Affinity, In-Market, Remarketing), campaign objectives (Awareness, Consideration, Action), and best practices for creative formats and automated bidding.
July 2025
Google ADS
Learnn
Certification with Simone Dassereto (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I learned how to create and optimize Google Ads campaigns across the Search, Display, and Video networks, including the setup of advanced tracking with Google Tag Manager.
The program focused on targeting strategies, dynamic remarketing, and bidding optimization, with the goal of increasing ROI and improving campaign performance in highly competitive contexts.
July 2025
Facebook Ads Strategy: Designing the Advertising Strategy
Learnn
Certification with Francesco Maria Errico (Senior Growth Manager at Serenis, formerly at Casavo and Vodafone).
I deepened my expertise in strategic planning of Meta campaigns for both B2C and B2B, learning how to segment audiences, structure and launch campaigns without existing data, and optimize existing ad accounts. Focus areas included e-commerce, B2B, copywriting, and high-converting landing pages.g page efficaci.
April 2025
UGC Ads: Enhancing Ads with User-Generated Content
Learnn
Certification with Federico Quercia (Ads Specialist & CEO of UGC Hub, formerly at Lotrèk).
I deepened my knowledge of using UGC to boost performance and capture attention, learning how to create high-impact content with effective hooks and strategic CTAs, and how to manage scouting, testing, and scaling. Focus areas included e-commerce and local businesses, with strategies to counter ad blindness.
April 2025
Ads Strategy: business analysis, goal setting, and custom metrics for Meta and Google Ads
Learnn
Advanced Certification with Simone Dassereto (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I learned how to define clear goals, analyze business data, and optimize growth strategies. Key focus areas included: metrics for B2C, B2B, and SaaS, LTV calculation, margins and contribution analysis, and revenue forecasting to enhance marketing performance.
March 2025
Custom Metrics for Meta and Google Ads
Advanced Certification with Simone Dassereto (Fractional Growth Marketing Manager, formerly at Rocket Internet, Yoox, Zalando).
I deepened my skills in creating custom metrics to analyze conversions, profitability, and traffic, configuring custom columns to optimize campaigns on Meta and Google Ads, and improving performance tracking and eCommerce funnel management.
February 2025
Facebook Ads set-up
Advanced Facebook Ads Certification with Francesco Maria Errico (Senior Growth Manager at Serenis).
I gained expertise in Business Manager, Ads Manager, Facebook Pixel, and Conversion API, learning how to set up, track, and optimize Meta campaigns, integrate them with external CRMs, and maximize ROI through advanced advertising strategies.
February 2025
Local SEO
Certification in Local SEO with Alessandro D’Andrea, SEO Manager at Facile.it. I learned advanced strategies to optimize the visibility of local businesses in Google SERPs, improve rankings on Google My Business, and implement effective optimization techniques. The course covered local SEO to enhance a company’s online presence, with a practical focus on strategies, tools, and best practices.
February 2025
AI for Social Media Marketing
Certification in Artificial Intelligence for Social Media with Silvio Luchetti, Founder of BraIIIn. I learned to use artificial intelligence tools to analyze audiences, create high-quality content, and manage graphics and videos. The course focused on leveraging AI to optimize social strategies, automate processes, and enhance productivity, with a practical approach using advanced tools and examples.
January 2025
PED Strategy: Create an effective editorial plan
Certification in Social Media Editorial Planning with Marta Vannelli, Digital Brand Strategist. I learned to analyze context, competitors, and target audiences to create effective content strategies. The course used artificial intelligence tools and social media platforms to optimize content creation and monitoring, focusing on personalizing and managing editorial calendars.
November 2024
Professional Smartphone Photography
Through Andrea Ravanetti‘s course, I learned how to turn my smartphone into a professional camera, exploring photography fundamentals, advanced settings, shooting techniques for various fields (food, fashion, travel), and post-production.
November 2024
The LinkedIn Lead Generation Workshop
Certification in advanced LinkedIn strategies for effective lead generation, focusing on optimizing profiles, content, and engagement techniques to attract and convert prospects.
October 2019
Web and social media marketing
Sapienza University of Rome
Specialized 6-month training course at Sapienza University of Rome.
May 2019
Google Analytics Advanced
Certificate awarded directly by Google upon completion of a specialized course in Google Analytics.
April 2019
Hackathon Simply Rome
Foundation Mondo Digitale
One-year training course conducted alongside school as part of a work-study program. The course included both theoretical and practical lessons, guiding us through the entire process from ideation to the creation of a digital application (non-commercial) in all its facets.
October 2016
Microsoft Office Power Point Specialist (MOS)
Microsoft
Issued directly by Microsoft upon passing an official exam, this certification recognizes proficiency in the tool according to international standards of productivity and visual communication.
May 2016